Case Code : CLMM066
Publication date : 2009
Subject : Marketing Management
Industry : -
Length : 03 Pages
Price : Rs. 100
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Nokia, Ovi, Nokia Music Store, iTunes, iPhone, Apple, market leader, diversification, social network
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In 2007, the mobile handset major Nokia diversified into the internet services space with the launch of Ovi. Through Ovi, it was expected to provide its users access to a range of services like the Nokia map services, the N-Gage gaming platform and the 'Nokia Music Store'. While some analysts felt that Ovi would strengthen Nokia's competitive position, others felt that it was a high-risk initiative which could fail miserably.
Mobile and PC users could access Nokia's online music store, play games, share photos and navigate city maps and guides through Nokia maps. The add-on Nokia software applications for business users would also be available on this new internet service...
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