Case Code : CLMM094
Publication date : 2011
Subject : Marketing Management
Industry : -
Length : 06 Pages
Short Case Study Price: INR 100;
This caselet is about Google's branding tool, Doodles. Doodles were the customized versions of the Google logo that the company placed on its home page to celebrate occasions such as holidays, anniversaries, and other historical events. The case discusses the role of Doodles in enhancing the brand equity of Google without diluting the brand. The case concludes with the question of whether Google Doodles drove visitors to the website.
Questions for Discussion:
1. Marketers usually stick to a consistent logo. In this context, do you think Google Doodles is a powerful branding tool? Give reasons for your answer.
2. How helpful are the Doodles in building the Google brand?
Branding, Brand Equity, Brand Dilution, Google, Doodles, Doodle4google
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