Case Code : CLMM097
Publication date : 2011
Subject : Marketing Management
Industry : -
Length : 04 Pages
Short Case Study Price: INR 100;
The caselet is about Hero MotoCorp's new corporate identity. In August 2011, the company unveiled its new brand identity after it moved out of its joint venture with Honda Motors. The case briefly discusses the logic behind the new branding strategy which included a change in brand architecture, name, logo, and positioning. The case concludes with the question whether Hero will be able maintain the brand image created by Hero Honda and retain customer loyalty.
Questions for Discussion:
1. Explain the rationale behind Hero's new corporate identity.
2. How do you think the new corporate identity is going to help Hero?
3. Do you think Hero's new logo will be instrumental in bringing about a change in the perception of consumers about the company? What else needs to be done?
Corporate Identity, Rebranding, Corporate logo, Hero Moto Corp, Hero Honda Motor Limited, Brand Identity, Brand Image
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