Case Code : CLMM098
Publication date : 2012
Subject : Marketing Management
Industry : -
Length : 04 Pages
Short Case Study Price: INR 100;
This case study deals with the alleged trademark infringement. Hindustan Unilever alleged Ashique Chemicals and Cosmetics for infringing its trademark by using the word 'Sun' for its brand. Hindustan Unilever filed a case in Bombay High Court against Ashique Chemicals, stating that the words 'Sun', 'Sunlight' and 'Sunsilk' are its registered trademarks and branding one of Ashique Chemicals products as 'SunPlus' is illegitimate. However, interim application filed by Hindustan Unilever was dismissed on account of not using the word 'Sun' for thirty years. The case study helps in discussing conditions under which trademark proprietorship would cease and the reasons for dismissal of interim application filed by Hindustan Unilever.
Questions for Discussion:
1. What is a trademark and what are the conditions to be fulfilled for a company to register a trademark and continue its proprietorship over the trademark?
2. Why did HUL lose its case over Ashique Chemicals and Cosmetics?
Trademark, Sunlight, SunPlus, Hindustan Unilever, Ashique Chemicals and Cosmetics, Thai Group
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