Case Code : CLMM100
Publication date : 2012
Subject : Marketing Management
Industry : Retail
Length : 03 Pages
Short Case Study Price: INR 100;
This case study looks into the growing popularity of common loyalty programs among retailers in India. The case analyzes the various common loyalty programmes launched by the different business groups like Reliance, Future Group and Tata.
Questions for Discussion:
1. How can common loyalty cards help the retailers develop their businesses? Explain.
2. What are the reasons for low penetration of loyalty cards in India? How can the retailers overcome this challenge?
Tata Group, Common Loyalty Schemes, Reliance One Card, AIMIA, Payback Firm, Future Group, redemption rate, penetration of loyalty cards
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