Case Code : CLOM002
Publication date : 2009
Subject : Operations
Industry : Hospitality
Length : 04 Pages
Price : Rs. 100
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Supply chain, green supply chain, Marriott, environmental strategy, 'Spirit to Preserve' campaign , 'Sprit to Serve', conservation, hospitality management, green strategy, Sustainability, recycled plastic, Hospitality Operations, SpudWare, greenwashing, Green Policy
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This case is about Marriott International Inc.'s 'Spirit to Preserve' campaign launched in April 2008, through which the global hotel chain was taking various initiatives including greening of its Supply Chain. The greening effort was a facet of the five-point environmental campaign which it launched under its Spirit to Preserve philosophy. Marriott engaged its network of vendors in providing price-neutral solutions toward extending its environment-friendly strategies to bedding, stationery, hardware, laundry, etc. -- products which were used in its owned and managed properties worldwide. Though it was commended for its efforts, Marriott was also criticized for limiting most environment conservation measures to its headquarters at Bethesda, USA.
Questions for Discussion:
1. Critically analyze Marriott's 'Spirit to Preserve' campaign. What are the advantages of having a green supply chain?
2. "By way of the (‘Spirit to Preserve') campaign, the company aimed at reducing its environmental footprint in the long term." What do you think may have been the other factors which motivated Marriott to undertake such an extensive greening campaign?
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