Details
Case Code : CLOM012
Publication date : 2006
Subject : Operations
Industry : Diversified
Teaching Note : Available
Length : 06 Pages
Price : Rs. 100
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Key words:
Marico, L&T, M&M, Larsen &
Toubro, Competitive advantage, Logistics, Channel partners, Supply chain,
Inventories, Collaboration, Enterprise Information Portal, Web-based SCM
solution, MIDAS, Economic Resource Planning (ERP) solutions, Tendering/bidding,
Vendor registration window, Planning/scheduling, Demand forecasts
Note
* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US
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Abstract
The caselet presents an overview of the various supply
chain management (SCM) initiatives taken by companies in different sectors like
automobile (M&M), infrastructure (L&T) and FMCG (Marico). The caselet also
provides an insight into the problems faced by these companies and how
implementing SCM solutions helped them overcome these problems.
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Issues:
» Implementing supply chain management solutions across various
industrial segments
» Implementing a web-based SCM solution
» Managing relationships with channel members
» SCM solutions as a means to overcome the shortcomings of the
traditional ERP system
Introduction
Organizations across the world are constantly on the lookout to try and find out
means and ways to increase productivity across different functions in order to
maintain competitive advantage. This is because in most traditional competence
areas like product attributes, product quality, price, distribution network etc,
companies are more or less on par with each other.
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Since the 1990s, organizations have found that an effective supply chain can
really become a source of competitive advantage. As a result, many organizations
in the global marketplace have implemented supply chain management (SCM)
solutions, from the supplier of raw materials to the ultimate customer, to
manage the entire production process in a more efficient manner and in the
shortest possible span of time...
Questions for Discussion:
1. The ECC division of L&T faced many problems before the implementation of an
SCM solution. In what way did EIP and the web-based solution help L&T integrate
key supply chain management processes?
2. How did MI-NET and MIDAS help Marico develop its supply chain and improve
relationships with channel members?