Details
Case Code : CLOM014
Publication date : 2006
Subject : Operations
Industry : Retailing
Teaching Note : Available
Length : 06 Pages
Price : Rs. 100
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Key words:
ITC Limited, Wills Lifestyle,
Tata, Reliance, SAP, Retail chain, Intentia, Movex, PREDATOR, Stock visibility,
Inventory levels, Vendor, Retail management solution, Java, Warehouse, ROI,
Scalability, Supply chain, ERP, Vendor to shelf, Assortment plan, Apparel
retailing
Note
* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US
$16) per copy.
Abstract
The caselet throws light on the two retail solutions that
were used by ITC's Wills Lifestyle business to improve the supply chain in terms
of improved service levels at retail stores and increased efficiencies in
manufacturing and distribution.
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Issues:
» IT solutions for supply chain efficiencies
» Retail solutions to meet the multi-location requirements of a
retail chain
» Benefits of supply chain integration
Introduction
The retail industry is India's largest industry, and accounts for over 10
percent of the country's GDP and around eight per cent of employment. Retailing
has emerged as one of the most dynamic industries in the country with several
players trying to establish themselves in the market.
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However, since huge initial expenditure is required, not all entrants have been
successful. However, ITC's Wills Lifestyle has grown steadily and it did
especially well in 2005 when sales increased by 50% (April-December 2005) over
the same period in 2004...
Questions for Discussion:
1."…….. The solution is highly scaleable and helps ITC to effectively manage its
supply chain by providing stock visibility across the supply chain from 'vendor'
to 'shelf,' and to optimize inventory levels for savings on interest costs and
improved ROI. As a result, we have been enjoying improved service levels at
retail stores and overall increased efficiencies with our manufacturing and
distribution operations." How did Movex and PREDATOR help ITC to manage its
retail chain?
2. At the Images Fashion Awards 2001 & 2003, Wills Lifestyle was declared ‘The
Most Admired Exclusive Brand Retail Chain of the Year'. Why do you think that
Wills Lifestyle was presented with such a prestigious award?