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Case Title		Case Code
Ovi: Nokia's Foray into Internet Services	Details	CLMM066
Nokia in Crisis Management Mode over Faulty 'Bl-5c' Batteries	Details	CLMM065
iShare: Rediff's Content Sharing Space	Details	CLMM064
Social Awareness Program to Boost Tourism in India	Details	CLMM063
Sunsilk Gang of Girls: A Case of Marketers Targetting Consumers through Emerging Media Channels	Details	CLMM062
Indian Tourism Industry Rides on the 'Incredible India' Campaign	Details	CLMM061
JetBlue Airways' Customer Service Fiasco	Details	CLMM060
Pharma Firms to Stop Gifts to Doctors: Is Self Regulation the Answer?	Details	CLMM059
Tata Motors: Serving an 'Ace'	Details	CLMM058
Apple Launches Fifth Avenue Retail Store	Details	CLMM057
Google and Sony - Buzz Marketing 'The DA VINCI CODE'	Details	CLMM056
Microsoft's "People-Ready" Campaign - Targeting IBM ?	Details	CLMM055
Google and the 'Click Fraud' Menace	Details	CLMM054
Online Advertising in India - The MSN India and NDTV Media Tie-Up	Details	CLMM053
Pepsi Forays into Apparel and Fashion Business in India	Details	CLMM052
The Oberoi Group of Hotels - Co-Branding and Re-Branding of the Trident Brand	Details	CLMM051
Yahoo's 'It's Y!ou' Marketing Campaign	Details	CLMM050
Levi's India Offers Jeans at EMIs	Details	CLMM049
Disney Stores: Going the Apple Way	Details	CLMM048
Tropicana Backtracks on its Package Redesign	Details	CLMM047
Amazon Kindle: Pricing Issues	Details	CLMM046
The KFC Coupon Fiasco	Details	CLMM045
Coca-Cola, PepsiCo and the Indian Soft Drink Beverage Market	Details	CLMM044
Reliance ADAG Forays into Online Retail Business	Details	CLMM043
Blendtec's "Will it Blend?": A Viral Marketing Campaign	Details	CLMM042
Mobiledu: Nokia's Mobile Internet Innovation in China	Details	CLMM041
Virgin Galactic: Serial Entrepreneur Richard Branson's Space Travel Venture	Details	CLMM040
Changing Dynamics in the Shampoo Market in India	Details	CLMM039
Priceline's Pricing Strategy: Name Your Own Price (NYOP) & Beyond	Details	CLMM038
Pharmaceutical Marketing: Personalized Medicine	Details	CLMM037
Apple's Pricing Strategy for iPhone in the US	Details	CLMM036
Viagra in India: Competing against Multiple Cost-Based Competitors and Counterfeits	Details	CLMM035
Green Marketing & the Menace of Greenwashing	Details	CLMM034
Google's Quest for the Perfect Ad Pricing Model	Details	CLMM033
Tasty Bites - Target Marketing in USA	Details	CLMM032
Surrogate Advertising Practices in Indian Liquor Industry	Details	CLMM031
Market Entry Strategies of Starbucks	Details	CLMM030
Short Messaging Service (SMS) - Emerging Tool for Advertisers	Details	CLMM029
Perils of Celebrity Endorsements - The Siyaram Example	Details	CLMM028
The Launch of Scorpio - A Sports Utility Vehicle	Details	CLMM027

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