Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Marketing Management Short Case Studies

Case Study Search
Pricing Information
How to Order

 
1 | 2 | 3 | 4 |
Case Title   Case Code Buy Case
Microsoft's "People-Ready" Campaign - Targeting IBM ? Details CLMM055

Google and the 'Click Fraud' Menace Details CLMM054

Online Advertising in India - The MSN India and NDTV Media Tie-Up Details CLMM053

Pepsi Forays into Apparel and Fashion Business in India Details CLMM052

The Oberoi Group of Hotels - Co-Branding and Re-Branding of the Trident Brand Details CLMM051

Yahoo's 'It's Y!ou' Marketing Campaign Details CLMM050

Levi's India Offers Jeans at EMIs Details CLMM049

Disney Stores: Going the Apple Way Details CLMM048

Tropicana Backtracks on its Package Redesign Details CLMM047

Amazon Kindle: Pricing Issues Details CLMM046

The KFC Coupon Fiasco Details CLMM045

Coca-Cola, PepsiCo and the Indian Soft Drink Beverage Market Details CLMM044

Reliance ADAG Forays into Online Retail Business Details CLMM043

Blendtec's "Will it Blend?": A Viral Marketing Campaign Details CLMM042

Mobiledu: Nokia's Mobile Internet Innovation in China Details CLMM041

Virgin Galactic: Serial Entrepreneur Richard Branson's Space Travel Venture Details CLMM040

Changing Dynamics in the Shampoo Market in India Details CLMM039

Priceline's Pricing Strategy: Name Your Own Price (NYOP) & Beyond Details CLMM038

Pharmaceutical Marketing: Personalized Medicine Details CLMM037

Apple's Pricing Strategy for iPhone in the US Details CLMM036

Viagra in India: Competing against Multiple Cost-Based Competitors and Counterfeits Details CLMM035

Green Marketing & the Menace of Greenwashing Details CLMM034

Google's Quest for the Perfect Ad Pricing Model Details CLMM033

Tasty Bites - Target Marketing in USA Details CLMM032

Surrogate Advertising Practices in Indian Liquor Industry Details CLMM031

Market Entry Strategies of Starbucks Details CLMM030

Short Messaging Service (SMS) - Emerging Tool for Advertisers Details CLMM029

Perils of Celebrity Endorsements - The Siyaram Example Details CLMM028

The Launch of Scorpio - A Sports Utility Vehicle Details CLMM027

Branding Commodity Product - Indian Salt Industry Details CLMM026

Ranbaxy and its Global Marketing Strategy Details CLMM025

Philip Morris International - Entry Strategy in India Details CLMM024

P&G's Online Marketing Research Initiatives Details CLMM023

Nutraceutical Product Market in India Details CLMM022

Nurturing a Mother Brand - Nivea Details CLMM021

Failure of New Coke Details CLMM020

McDonald's Employee Training Programs Details CLMM019

Product Management at Maruti Udyog Limited Details CLMM018

Loyalty Card Programs In Indian Retailing Details CLMM017

KVIC's Branding and Product Quality Initiatives Details CLMM016

 

Short Case Studies

Business Ethics
Business Environment
Business Strategy
Consumer Behavior
Human Resource Management
Industrial Marketing
International Marketing
IT and Systems
Marketing Communications
Marketing Management
Miscellaneous
Operations
Sales and Distribution Management
Services Marketing