Micro Case Studies

Title
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Published
Date

MySpace Sued for Copyright Infringement

Dec-14-2006

The Bharti - Wal-Mart Retail Joint Venture

Dec-13-2006

The Reliance Group's Retail Venture

Nov-22-2006

Talent Shortage in India's IT Sector

Nov-03-2006

Turbulent Times for Airlines in India

Oct-24-2006

Stardoll.com: Attracting Teenage Girls and VCs

Oct-13-2006

Microsoft's Prepaid Computing Initiative

Oct-04-2006

Lifebuoy's 'Swasthya Chetna' Initiative

Sep-21-2006

The Issue of Drug Price Control

Sep-16-2006

Bausch & Lomb - The 'ReNu Moistureloc' Controversy

Sep-11-2006

Tata Motors: Serving an  'Ace'

Sep-02-2006

Lipitor's Legal and Marketing Challenges

Aug-22-2006

Foreign Direct Investment in the Indian Retail Sector

Aug-19-2006

Microsoft's Troubles with the EU Commission

Aug-08-2006

The 'LALU' Brand in Rural Bihar

July-31-2006

Cadbury's Hit by Salmonella Scare in the UK

July-08-2006

AIDS Drugs - Have Patent Rights Triumphed Over Patients' Rights?

July-01-2006

Fake CVs  Roil the Indian Job Market

June-22-2006

Pantaloon Forays into Insurance

June-15-2006

Yahoo! and eBay’s Strategic Alliance

June-03-2006

Dell Returns to Retail

May-30-2006

Intel and The Dell-AMD Deal

May-27-2006

Apple Launches Fifth Avenue Retail Store

May-20-2006

Exxon’s Problem of Riches

May-13-2006

Microsoft Unveils IE 7 Beta

May-08-2006

Department of Posts Targets Private Couriers

Apr-29-2006

Google and Sony - Buzz Marketing ‘The DA VINCI CODE’

Apr-21-2006

Birlas Buy Tata’s Stake in “Idea Cellular”

Apr-16-2006

Indian Cricket - A Global Money Spinner

Apr-05-2006

Microsoft’s "People-Ready" Campaign - Targeting IBM ?

Mar-20-2006

Google and the 'Click Fraud' Menace

Mar-13-2006

Real Madrid’s ‘Galacticos’ Strategy: Losing Steam?

Mar-09-2006

Bird Flu In India

Mar-01-2006

The Death Of Aibo

Feb-23-2006

The ‘Le Clemenceau’ Controversy

Feb-20-2006

BPO’s Tap into Rural India’s Potential

Feb-13-2006

Online Advertising In India - The MSN India And NDTV Media Tie-Up

Feb-06-2006

The Pixar Buy - Disney’s Creative Mojo?

Jan-30-2006

Labor Unrest at Toyota India

Jan-23-2006

Coca-Cola Faces Another University Ban

Jan-16-2006