Moser Baer Enters the Indian Home Video Market

In February 2007, Moser Baer announced that it had entered into a strategic tie up with Pyramid Saimira Theatre (Pyramid Saimira), a large theatre chain in South India. This would enable Moser Baer to exclusively market all the new films released at the theatre chain within four weeks of its theatrical release. Moser Baer also planned to market its home videos at all the theatres of Pyramid Saimira.

References and Suggested Readings

1. "Moser Baer Forays into Entertainment Space, Enters Home Video Market," www.moserbaer.com, December 21, 2006.

2. "Moser Baer India steps into Home Entertainment and Video Market," www.techshout.com, December 22, 2006.

3. Ashish K Tiwari, "Moser Baer entertainment will tread the FMCG route," www.dnaindia.com, January 14, 2007.

4. "Pyramid Saimira, Moser Baer Ink Alliance," http://www.businessofcinema.com, February 27, 2007.

5. Nikhil Pahwa, "Moser Baer Gets Blu-Ray IP by Acquiring OM&T BV from Philips," www.contentsutra.com, February 06, 2007.

6. Sanjay Bhattacharya, "Lights, Camera, Action...," www.screenindia.com, March 09, 2007."
 

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