NTT DoCoMo Inc.: Leadership Position in Japanese Mobile Market under Threat?

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The low-cost competitors would also make it more difficult with their aggressive strategies. For instance, EMobile, that had established itself as the fourth largest mobile service provider in Japan, took the price war further in March 2008 by launching services without traditional subscription fees.¹⁶

Additional Readings & References:

1. "Sony Ericsson Says Reviewing Ties with NTT DoCoMo," http://afp.google.com, March 9, 2008.
2. Jonathan Soble, "DoCoMo Files SoftBank Action," www.ft.com, March 18, 2008.
3. "Japan's NTT DoCoMo End-March Market Share Falls below 50 Percent - Association," http://money.cnn.com, April 7, 2008.
4. "KDDI Clarifies Technology Stance; SoftBank Heads Monthly Net Adds," www.telegeography.com, April 7, 2008.
5. Martyn Williams, "NTT DoCoMo Market Share Drops Under 50%," www.pcworld.com, April 7, 2008.
6. Mayumi Negishi, "DoCoMo Losing Stranglehold on Japan Mobile Market," http://uk.reuters.com, April 7, 2008.
7. "SoftBank No. 1 in Annual Mobile Subscriber Growth," www.japancorp.net, April 7, 2008.
8. "NTT DoCoMo Suffers a Drop in Market Share in Japan," http://business.techwhack.com, April 8, 2008.
9. www.en.wikipedia.org

Cases on related topic:

1. DoCoMo: The Japanese Wireless Telecom Leader

2. The Hutchison Essar Acquisition: Vodafone's Foray into an Emerging Market

3.  Vodafone in Trouble

Continued...

16] Jonathan Soble, "DoCoMo Files SoftBank Action," www.ft.com, March 18, 2008.