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Additional Readings and References
1. Migurl Helft and Brad Stone, "Google and Friends to Gang Up on Facebook," www.nytimes.com, October 31, 2007.
2. Steve O'Hear, ""OpenSocial" - Google's Combine and Conquer Social
Networking Strategy,"www.zdnet.com, October 31, 2007.
3. Thomas Calburn, "Google Squares Off against Facebook with OpenSocial," www.informationweek.com, October 31, 2007.
4. "Google's OpenSocial in Facebook Challenge," www.dailytimes.com.pk,
November 5, 2007.
5. Tim O'rielly, "OpenSocial: It's the Data, Stupid," www.radar.oreilly.com, November 07, 2007.
6. Jack Shofield, "Google's OpenSocial Looks More Like Hype than
Substance," www.blogs.guardian.co.uk, November 4, 2007.
7. Puneet Mehrotra, "Cyberdude: OpenSocial, a Masterstroke by Google," www.hindustantimes.com, November 4, 2007.
8. Randall Stross, "Why Google Turned Into a Social Butterfly," www.nytimes.com, November 4, 2007.
9. Tom Sanders, "Father of Web 2.0 Slams Google OpenSocial," www.vnunet.com, November 8, 2007.
Cases on related topics
1.
Google.com - The World's Number One Internet Search Engine
2.
Harnessing the Power of Online Social Communities for Branding and
Market Development
3.
Social Networking Issues and Orkut.com
4.
Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social
Networking Initiative in India
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