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HealthWorld also planned to create a strong backend for its stores, by establishing a supply chain network of warehouses in each state operating on advanced IT infrastructure, with bar coding for all its products (including medicines), to support efficient operations.11
In June 2007, HealthWorld tied up with Hariyali Kisaan Bazaar (HKB), the rural business centers set up by DCM Shriram Consolidated Ltd, a leading chemicals, plastic and agribusiness group in India, to setup HealthWorld stores in the HKBs to cater to rural customers.
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Apart from providing the customers with all the products and services available at other HealthWorld Stores, the company's stores set up in the HKBs would also sell veterinary medicines.12
Talking about the strengths of the company, Aasish Pandit (Pandit), the CEO of HealthWorld said that HealthWorld stores were ‘complete health stores' which offered a variety of services that were not available with ordinary pharmacy retailers.
Pandit also claimed that HealthWorld stores were the only pharmacy stores which were open twenty four hours a day and seven days a week, and which offered home delivery service at anytime of the day.
He also said that HealthWorld stores were backed by an ‘excellent support system' through a chain of super specialty hospitals (Fortis hospital network) and the Ranbaxy pharmaceuticals company.13
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11] "Fortis Healthword Plans Rs 800 Crore Retail Spend," Deccan Herald, February 7, 2007.
12] "Fortis HealthWorld to Improve the Health of Rural India," eHealth, May 2007.
13] "Pharmacy Retail is Teething," The Economic Times, July 11, 2007.
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