Marketing Micro Case Studies

Title (Click on the link to view)	Published Date	Case Code	Buy Now
HCL's Global Branding Initiative	May-05-2008	MCMK0031	Buy Now
Alpenliebe & the Indian Sugar Confectionery Market	April-28-2008	MCMK0030	Buy Now
Kraft Foods Inc. Observes Consumer Behavior as Prices Soar in the US	April-21-2008	MCMK0029	Buy Now
Samsung's Strategy to Gain Market Share in The Indian Mobile Phone Market	Mar-29-2008	MCMK0028	Buy Now
ClickJobs.com's 'Happy Kumar' Ad Campaign	Mar-24-2007	MCMK0027	Buy Now
Battle for the Lavatory Care Market in India Gets Dirty	Mar-18-2008	MCMK0026	Buy Now
Green Marketing & the Menace of Greenwashing	Feb-23-2007	MCMK0025	Buy Now
BMW Brand in North America	Jan-12-2007	MCMK0024	Buy Now
Viagra in India: Competing against Multiple Cost-Based Competitors and Counterfeits	Dec-10-2007	MCMK0023	Buy Now
The Mobile Phone's Emergence as The 'Fourth Screen'	Dec-03-2007	MCMK0022	Buy Now
Organized Retailers in India Foraying into the Health and Wellness Market	Nov-26-2007	MCMK0021	Buy Now
Social Marketing The 'Love Food Hate Waste' Campaign in the UK	Nov-05-2007	MCMK0020	Buy Now
Marketing of Fairness Creams and the Question of Ethics	Oct-29-2007	MCMK0019	Buy Now
Wal-Mart's Re-Branding Initiative	Oct-01-2007	MCMK0018	Buy Now
Ovi: Nokia's Foray into Internet Services	Sep-24-2007	MCMK0017	Buy Now
Is Nokia Launching iPhone Killers?	Sep-17-2007	MCMK0016	Buy Now
Google's Quest for the Perfect Ad Pricing Model	Sep-10-2007	MCMK0015	Buy Now
Nokia in Crisis Management Mode over Faulty 'Bl-5c' Batteries	Sep-06-2007	MCMK0014	Buy Now
iShare: Rediff's Content Sharing Space	aug-18-2007	MCMK0013	Buy Now
Balancing Creativity and Ethics in Advertising	July-23-2007	MCMK0012	Buy Now
Social Awareness Program to Boost Tourism in India	July-21-2007	MCMK0011	Buy Now
Sunsilk Gang of Girls: A Case of Marketers Targetting Consumers through Emerging Media Channels	June-20-2007	MCMK0010	Buy Now
Indian Tourism Industry Rides on The 'Incredible India' Campaign	May-15-2007	MCMK0009	Buy Now
JetBlue Airways' Customer Service Fiasco	Apr-7-2007	MCMK0008	Buy Now
Pharma Firms to Stop Gifts to Doctors: Is Self Regulation the Answer?	Feb-01-2007	MCMK0007	Buy Now
Lifebuoy's 'Swasthya Chetna' Initiative	Sep-15-2006	MCMK0006	Buy Now
Apple Launches Fifth Avenue Retail Store	May-20-2006	MCMK0005	Buy Now
Google and Sony - Buzz Marketing 'The DA VINCI CODE'	Apr-21-2006	MCMK0004	Buy Now
Microsoft's "People-Ready" Campaign - Targeting IBM ?	Mar-20-2006	MCMK0003	Buy Now
Google and the 'Click Fraud' Menace	Mar-13-2006	MCMK0002	Buy Now
Online Advertising In India - The MSN India And NDTV Media Tie-Up	Feb-06-2006	MCMK0001	Buy Now

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