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Marketing Micro Case Studies


Title
(Click on the link to view)

Published
Date

Case Code

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HCL's Global Branding Initiative

May-05-2008

MCMK0031

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Alpenliebe & the Indian Sugar Confectionery Market

April-28-2008

MCMK0030

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Kraft Foods Inc. Observes Consumer Behavior as Prices Soar in the US

April-21-2008

MCMK0029

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Samsung's Strategy to Gain Market Share in The Indian Mobile Phone Market

Mar-29-2008

MCMK0028

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ClickJobs.com's 'Happy Kumar' Ad Campaign

Mar-24-2007

MCMK0027

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Battle for the Lavatory Care Market in India Gets Dirty

Mar-18-2008

MCMK0026

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Green Marketing & the Menace of Greenwashing

Feb-23-2007

MCMK0025

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BMW Brand in North America

Jan-12-2007

MCMK0024

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Viagra in India: Competing against Multiple Cost-Based Competitors and Counterfeits

Dec-10-2007

MCMK0023

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The Mobile Phone's Emergence as The 'Fourth Screen'

Dec-03-2007

MCMK0022

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Organized Retailers in India Foraying into the Health and Wellness Market

Nov-26-2007

MCMK0021

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Social Marketing The 'Love Food Hate Waste' Campaign in the UK

Nov-05-2007

MCMK0020

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Marketing of Fairness Creams and the Question of Ethics

Oct-29-2007

MCMK0019

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Wal-Mart's Re-Branding Initiative

Oct-01-2007

MCMK0018

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Ovi: Nokia's Foray into Internet Services

Sep-24-2007

MCMK0017

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Is Nokia Launching iPhone Killers?

Sep-17-2007

MCMK0016

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Google's Quest for the Perfect Ad Pricing Model

Sep-10-2007

MCMK0015

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Nokia in Crisis Management Mode over Faulty 'Bl-5c' Batteries

Sep-06-2007

MCMK0014

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iShare: Rediff's Content Sharing Space

aug-18-2007

MCMK0013

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Balancing Creativity and Ethics in Advertising

July-23-2007

MCMK0012

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Social Awareness Program to Boost Tourism in India

July-21-2007

MCMK0011

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Sunsilk Gang of Girls: A Case of Marketers Targetting Consumers through Emerging Media Channels

June-20-2007

MCMK0010

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Indian Tourism Industry Rides on The 'Incredible India' Campaign

May-15-2007

MCMK0009

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JetBlue Airways' Customer Service Fiasco

Apr-7-2007

MCMK0008

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Pharma Firms to Stop Gifts to Doctors: Is Self Regulation the Answer?

Feb-01-2007

MCMK0007

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Lifebuoy's 'Swasthya Chetna' Initiative

Sep-15-2006

MCMK0006

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Apple Launches Fifth Avenue Retail Store

May-20-2006

MCMK0005

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Google and Sony - Buzz Marketing 'The DA VINCI CODE'

Apr-21-2006

MCMK0004

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Microsoft's "People-Ready" Campaign - Targeting IBM ?

Mar-20-2006

MCMK0003

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Google and the 'Click Fraud' Menace

Mar-13-2006

MCMK0002

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Online Advertising In India - The MSN India And NDTV Media Tie-Up

Feb-06-2006

MCMK0001

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