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The government had deferred any action till the outcome of the PIL on
the related issue. If the charges were proved, Neo could face a minimum
30-day ban and even risked losing its uplinking-downlinking license. By
and large, analysts felt that ad campaign was misconceived and badly
executed. Some felt that for a newly established channel like Neo, which
was trying to widen its viewer base, taking such risks was unwarranted.
However, some analysts felt that the government should stay away from
this issue and allow audience reactions and self-regulation to act as
control mechanisms.
Additional Readings and References
1. "Neo Sports - Tasteless Ads," www.shripriya.com, January 24, 2007.
2. "Another Show-cause Notice to Nimbus for "Racial" Ad,"
www.economictimes.indiatimes.com, February 16, 2007.
3. "Nimbus Gets Showcause Notice for 'Racial' Advertisement,"
www.cricket.indiatimes.com, February 16, 2007.
4. "Racist Ad "Its Tough being a West Indian in India" Gets Nimbus in
Deep Trouble," www.indiadaily.com, February 16, 2007.
5. "'Racist' Ad Puts Nimbus in Dock," www.cricket.expressindia.com,
February 16, 2007.
6. "Nimbus Defends its Ads," www.outlookindia.com, February 20, 2007.
7. "The Ads Only Aimed at Some Fun: Nimbus," www.cricket.indiatimes.com,
February 20, 2007.
8. "ASCI Finds Only 1 of the 5 Treatments of Neo Sports Cricket Ads
'offensive'," www.exchange4media.com, February 26, 2007.
9. "O&M makes a clean sweep at the Abbies," www.indiantelevision.com,
March 5, 2007.
10. Shashi Tharoor, "Shashi on Sunday: On Racism and Censorship,"
www.indiatimes.com, 2007.
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3.
Sourav Ganguly (A): A Case Study in Leadership
4.
Race-specific Drug Bidil: NitroMed's Marketing Challenge
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