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On the occasion of the new logo being
unveiled, Harsh V Goenka, Chairman RPG Group, said, "The new
logo is designed to reflect today's CEAT with a vision to meet
the demands of tomorrow's next generation market. CEAT is a
customer-focused, employee friendly, socially responsible
corporate. CEAT's levels of product innovation, quality focus
with an accent on reliability supported by unsurpassed customer
care remains. The company has been built on [an] enduring
history of pioneering technology, creating and supporting world
class products and services. |
CEAT's new logo symbolizes not just our foundations
but reveals an accent on the future."4
The company planned to invest Rs. 400 million on the entire campaign,
with Rs. 100 million allocated for the first year.
References & Additional Readings
1. "Branding Makeover Magic," www.businessworld.com, May 16, 2008.
2. Press Release, www.ceatyres.com, April 15, 2008.
3. "CEAT Drops 'Rhino,' Sets aside Rs 1k cr for Units," www.financialexpress.com, April 16, 2008.
4. www.rayandkeshavan.com.
5. "The Rhino's Last Charge", www.businesstoday.digitaltoday.in, May 14,
2008.
6. "Ceat Tyres Unveils New Logo", http://www.afaqs.com, April 17, 2008.
7. "Mission Youthful," www.hindubusinessonline.com, May 08, 2008.
Cases on related topic
1.
UTI Bank to AXIS Bank: A Corporate Rebranding Exercise
2.
Body Shop Brand: Repositioning to Target the 'Masstige' Segment and
Impact of its Acquisition by L'Oréal
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