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Additional Readings & References 1.
"Samsung Eyes 20% Market Share," www.mobilepundit.com, July 19,
2006.
2. Ruth David, "Nokia, Reliance Pursue India's Poor," www.forbes.com,
May 7, 2007.
3. "Global Mobile Phone Sales Surpassed 1.15 Billion Units in 2007," www.techgadgets.in, March 1, 2008.
4. "Samsung Dials Nokia Distributors to Grab Market Share," www.hindu.com, March 6, 2008.
5. Writankar Mukherjee, "Samsung Inks Retail Pacts to Double Mobile
Market Share," www.economictimes.indiatimes.com, March 6, 2008.
6. "Aamir Khan is Samsung Mobile's New Brand Ambassador," www.indiantelevision.com, March 12, 2008.
7. "Aamir Khan to Endorse Samsung Mobile Phones," www.techwhack.com,
March 12, 2007.
8. "Samsung Telecommunication Appoints Aamir as its Brand Ambassador," www.indiafm.com, March 13, 2008.
9. "Samsung Unveils 5 Mobile Models, Ropes in Aamir Khan," www.sify.com,
March 13, 2008.
10. Piyush Joshi, "Aamir Khan Signs on as Samsung Brand Ambassador," www.newslocale.org, March 14, 2008.
11. "Samsung Telecom Eyes 15% in Indian Market," www.business-standard.com, March 14, 2008.
12. "Nokia Losing Market Share in India. SE and MOTO on a High," www.esato.com.
13. www.en.wikipedia.org.
Cases on related topic
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Samsung - The Making of a Global Brand
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Samsung's Marketing Strategy in India
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Nokia's Strategy in India
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Samsung Electronics: Success by Design |
