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The people who participated in the training program too said that the
program had benefited them. However, it could not be ascertained what
percentage of the growth in tourism could be attributed to the ADB
program. Skeptics contended that despite the ADB initiative, the
treatment meted out to the tourists were rather "ungodly". Tourists were
still being fleeced by con artists and incidents of mugging and rape
were also not uncommon.
Additional Readings and References
1. "New Drive to Boost Tourism Launched," www.thehindubusinessline.com,
January 19, 2005.
2. Archana RD, "Atithi Devo Bhava, Says Tourism Minister," www.domain-b.com, January 28, 2005.
3. "Ministry of Tourism Inaugurates 'Atithi Devo Bhavah' Campaign in
Hyderabad," www.reachouthyderabad.com, January, 2005.
4. Amelia Gentleman, "India Gives its Image Problem an Airing," www.iht.com, April 25, 2005.
5. "Record Increase in Tourist Arrivals and Foreign Exchange Earnings," www.pib.nic.in, December 28, 2005.
6. Sudha Ramachandran, "Tourists See the Good Side of India," www.atimes.com, January 24, 2007.
7. Himanshi Dhawan, "'Incredible India' Ads Cost Exchequer Rs 53 Cr," www.indiatimes.com, April 8, 2007.
8. "Promotion of Tourism through 'Incredible India' Campaign," www.equitybulls.com
Cases on related topics
1. Atithi Devo Bhavah: Indian Tourism Ministry's
Social Awareness Program to Boost Tourism in India
2.
The 'Incredible India' Campaign - Marketing India to the World
3.
Travel and Tourism in India - Focus on Innovation and Customer
4.
Kerala Tourism - Branding a Tourist Destination
5.
Eurail Group GIE: Marketing Rail Travel in Europe
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