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While YouTube had globally entered into
various partnerships with content providers such as BBC, CBS,
NBA, Sony Music Group, The Sundance Channel, Universal Music
Group, Warner Music Group, etc., it had also struck deals with
Eros Entertainment, the International Indian Film Academy (IIFA),
India TV, Krishcricket, Ministry of Tourism (Government of
India), NDTV, Rajshri Films, UTV, Zoom TV, etc. in India for
providing India-specific content. |
The company said it was committed to protecting the
intellectual property rights (IPRs) of content uploaded on the site and
of protecting users against objectionable content. The company said that
it used digital hash technology for copyright protection. This
technology made it very difficult for others to copy and reload the same
content.
The mid-2000s witnessed a trend of a section of youth in India
increasingly becoming attracted to online social networking sites and
video sharing sites. In fact, Google's social networking site Orkut had
witnessed sound growth in India and was the most popular social
networking site in the country.
According to the company, YouTube too had developed a good following and
India was one of the top 15 countries in terms of growth.7 However, it
had encountered some problems as well.
For instance, a local music label in India had sued YouTube for hosting
its product. Orkut too had been at the receiving end of criticism from
fundamentalist groups regarding its content.8
YouTube expected to expand its user-base in India in a big way in the
future by forging partnerships with various other companies and
providing an offering that would suit the local tastes and preferences
of the Indian users.9
Once the user-base increased, the company planned to sell customized
advertising on the site.10 Analysts expected the competition for the
Indian Internet space to hot up with major Internet companies such as
Google and Yahoo! Inc.11 trying to expand their user-base in the country
by providing more local content.
However, the global companies operating in this space would face
competition from a number of Indian portals offering local content that
had mushroomed in the recent years, they said. Additional Readings
& References
1. "YouTube Goes Bollywood," www.sfgate.com, May 7, 2008.
2. "YouTube India Goes Live!" www.techshout.com, May 7, 2008.
3. "YouTube Launched in India," www.economictimes.indiatimes.com, May 7,
2008.
4. John Ribeiro, "YouTube Launches Site for India," http://computerworld.com.sg,
May 7, 2008.
5. "Now, Google Launches YouTube India," http://sify.com, May 8, 2008.
6. "YouTube India is Launched," www.techtree.com, May 2008.
7. www.en.wikipedia.org
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7] "YouTube Goes Bollywood," www.sfgate.com, May 7, 2008.
8] John Ribeiro, "YouTube Launches Site for India," http://computerworld.com.sg, May 7, 2008.
9] "YouTube India Goes Live!" www.techshout.com, May 7, 2008.
10] "YouTube Goes Bollywood," www.sfgate.com, May 7, 2008.
11] Yahoo! Inc., headquartered in Sunnyvale, California, USA, is one of the world's leading Internet software companies. |
