Case Studies in Services Marketing

Case 1	Banyan Tree: Developing a Powerful Service Brand
Case 2	Bossard Asia Pacific: Can It Make Its CRM Strategy Work?
Case 3	Charles Schwab’s Customer Focussed e-Business Strategy
Case 4	Coyote Loco Evaluating Opportunities for Revenue Management
Case 5	Customer Asset Management at DHL in Asia
Case 6	Customer Service in Singapore Airlines
Case 7	Giordano International Expansion
Case 8	Indian Railways at the Crossroads
Case 9	Lessons in Customer Service from Wal-Mart
Case 10	Match.Com – The World’s Leading Online Personals Site
Case 11	Mumbai’s ‘Dabbawalas’ – An Entrepreneurial Success Story
Case 12	Radio Mirchi: Spicing Up the Indian Air Waves
Case 13	Revenue Management at Prego Italian Restaurant
Case 14	The New ‘Indian’ Airlines
Case 15	Walt Disney – The Evolution of the Brand

Case Studies in Services Marketing
15 Case Studies (Details)
271 pages, Paperback
Price
Indian orders: 750 Rupees

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