Case Studies on Multinational Corporations in India - Vol. I

 Case Studies / Case Study in Business, Management
  Marketing

Case Studies on Multinational Corporations in India - Vol. I
Case 01 Hyundai’s Marketing Strategies in India
Case 02 Honda's Marketing Strategies in India
Case 03 Cielo - A Car in Trouble
Case 04 LG’s Marketing Strategy in India
Case 05 Samsung’s Marketing Strategy in India
Case 06 Cartoon Network - The Indian Experience

Case Studies on Multinational Corporations in India - Vol. I
24 Case Studies
363 pages, Hardcover.
Price
Indian orders: 1000 Rupees
 
Case 07 Discovery Channel - Discovering India
Case 08 Kellogg’s Indian Experience
Case 09 Fast Food Fables
Case 10 Coca Cola India’s Thirst for the Rural Market  
Case 11 Hindustan Lever - Rural Marketing Initiatives  
Case 12 Tupperware in India  
Case 13 Amway’s Indian Network Marketing Experience  
  Strategy  
Case 14 Canon in India: Restructuring to Survive  
Case 15 Gillette’s Restructuring in India  
Case 16 Reebok's Game Plan in India  
Case 17 Germany’s Henkel in the Indian FMCG Industry  
Case 18 Timex in India  
Case 19 Pepsi’s Entry into India - A Lesson in Globalization  
Case 20 The MTV/Channel [V] Rivalry in India  
Case 21 BBC World in India  
Case 22 Leaving India - The Peugeot Story  
  Other Areas  
Case 23 Buyback of Shares by MNCs in India  
Case 24 The BAT-ITC Tussle  
 

Note: 1.

 To order the Case book online, click on the Buy now button and select the book from the list of available books.

2.

 For Indian Orders, the books will be sent through courier. Courier charges will be Rs. 100 per book.
Please allow 5 to 10 days for delivery.

3.

 For International Orders, please write to us at info@icmrindia.org.

4.

 For prices and delivery charges for bulk orders, please write to us at info@icmrindia.org
 


Go Back to >>  •ICMR Home      •ICMR Case Studies Home         •Mini Case Studies         •Micro Case Studies          •ICMR Courseware          •Contact Us