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Business Case Studies

 
 
Case Title   Case Code Buy Case Teaching Note
UIDAIs Aadhaar Project: Challenges Ahead Details

PROM013

Making of Aakash: The Worlds Cheapest Tablet Details

PROM012

Decision Making Under Uncertainty and Risk Details

PROM011

GMR`s Terminal 3 for Delhi Airport: A Successful Project Execution Model for Public-Private Partnership Initiatives? Details

PROM010

Scheduling a Time-Constrained Project by Smoothing Resources Demand Details

PROM009

Reducing Project Duration Details

PROM008

The Burj Dubai Project: A Symbol of Economic Strength or a Monument to Hubris? Details

PROM007

Danaher Business System: Lean Thinking and Strategy Details

OPER108

Kashmir Railway Project: Development of a Construction Project Details

OPER107

Mango: Outsourcing of Non-core Activities to Keep up with Fashion Details

OPER106

Mexico`s Softtek: Success through Nearshoring Details

OPER105

Waiting Line Management at Tirumala, Large Pilgrimage Centre in India Details

OPER104

Modeling Strategic Decisions: The Case of Airlines in India Details

OPER103

Supply Chain Management of PepsiCo Details

OPER102

Cost of Quality – The Case of Suzlon’s Blade Recall Details

OPER101

Capacity Planning at General Motors India Details

OPER100

Facility Location of DHL: Selecting the Leipzig/Halle Site and Building Operations Facilities Details

OPER099

Harley-Davidson`s Just-in-Time (JIT) Journey Details

OPER098

Apple Inc.`s Returns Management Practices Details

OPER097

Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands Details

OPER096

Toyota Motor Company: Losing its Quality Edge? Details

OPER095

Supply Chain Restructuring at Sainsbury’ Supermarkets Limited Details

OPER094

Sakhalin-1 Project: Delivering Excellence in Project Execution Details

OPER093

Supply Chain Management at Airbus - Implementing RFID Technology Details

OPER092

Sony Corporation - Future Tense? (French) Details

OFHROB130

Tesco Perd-Elle Du Terrain Au Royaume-Uni? Details

OFBSTR421

Toyota: The Once-in-a-Century Challenge (French) Details

OFBSTR362

The Betapharm Acquisition: DRL`s Inorganic Growth Strategy in Europe (French) Details

OFBSTR249

Audi`s Marketing Strategies in India Details

MKTG307

Honda`s Foray into the Mass Market in India Details

MKTG306

Nestle`s Microdistribution Efforts to Serve the Low Income Consumers in Brazil Details

MKTG305

Vespa`s Re-entry Strategies for the Indian Market Details

MKTG304

Starbucks: Brewing Customer Experience through Social Media Details

MKTG303

Hari Industries - The Dilemma of New Business Opportunity Details

MKTG302

Apna Market: The Dilemma of Increasing Footfall Details

MKTG301

QR Codes - A Boon or Bane for Indian Marketers? Details

MKTG300

Ford Motor Company in India: Developing the Ford Figo Details

MKTG299

Ford Motor Company in India: Marketing the Ford Figo Details

MKTG298

Digital Marketing at Nike: From Communication to Dialogue Details

MKTG297

Publix Super Market, Inc.: A Customer Service Leader Details

MKTG296

Harley-Davidson: Customer-led Marketing to Revive a Cult Brand Details

MKTG295

BMWS MARKETING STRATEGY IN INDIA Details

MKTG294

Harley-Davidson: A Cult Brand Hit by Demographic Challenges Details

MKTG293

Influencing Consumer Purchase Decisions: Campbell Soup’s Tryst with Neuromarketing Details

MKTG292

BlackBerry in India: Losing its Premium Image? Details

MKTG291

Aman ki Asha: A Concept Marketing Initiative to Promote Peace between India and Pakistan Details

MKTG290

Channel Strategies: Dell and Eureka Forbes Details

MKTG289

McDonald`s McSpicy Marketing Campaign in India Details

MKTG288

Cadbury Dairy Milk`s Advertising Campaigns in India Details

MKTG287

Revival of Tata Nano: Can the World`s Cheapest Car Maintain the Momentum? Details

MKTG286

Rebranding Union Bank of India Details

MKTG285

Van Heusen Brand in India: Growth through Brand Extensions Details

MKTG284

Louis Philippe: The Growth of a Super Brand in India Details

MKTG283

Toyota Etios`s `Q` Class Campaign: A Quality Marketing Strategy Details

MKTG282

Indian Customers’ Expectations on New Generation Cars Details

MKTG281

Apple`s Marketing Campaigns: From `Get A Mac` to `Why You`ll Love a Mac Details

MKTG280

Dove`s Foray into Men Care: Journey to Comfort or an Uncomfortable Journey Ahead Details

MKTG279

Assessment of Consumer Preferences Details

MKTG278

Assessing Factors Affecting Customer Satisfaction Details

MKTG277

Evaluation of Consumer Perceptions Details

MKTG276

Big Bazaar: An Indian Retail Chain`s Customer Loyalty Initiatives Details

MKTG275

Axe Detailer: Initiating a Change in Men`s Showering Behavior Details

MKTG274

Aircel`s Promotional Strategy: Differentiating through Innovation Details

MKTG273

Ambushing Adidas: Nike`s `Write the Future` Campaign Details

MKTG272

Coca-Cola`s `Open Happiness` Campaign: A Model for Global Marketing? Details

MKTG271

Marketing McDonald`s in India Details

MKTG270

Bajaj Auto Ltd`s Brand-Centric Strategy Details

MKTG269

Identifying Consumer Preferences and Market Positioning of a New Product Details

MKTG268

Android Vs iOS: Mobile Operating System Wars in 2010 Details

MKTG267

Identifying the Factors Affecting Sales Details

MKTG266

100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World Details

MKTG265

Apple`s iPad: Redefining the Tablet PC Industry? Details

MKTG264

Unilever`s `Power Brands` Strategy Details

MKTG263

McDonalds in France Details

MKTG262

Redbox: Competing in the Movie Rental Market Details

MKTG261

Assessing Consumer Brand Loyalty Details

MKTG260

Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India Details

MKTG259

GlaxoSmithKline`s New Sales Force Compensation System in the US Details

MKTG258

Avant Garden: Exploring Possibilities for Improving Revenue Management Details

MKTG257

Crisis Management at Toyota Details

MKTG256

 


 

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