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Case Title		Case Code
UIDAIs Aadhaar Project: Challenges Ahead	Details	PROM013
Making of Aakash: The Worlds Cheapest Tablet	Details	PROM012
Decision Making Under Uncertainty and Risk	Details	PROM011
GMR`s Terminal 3 for Delhi Airport: A Successful Project Execution Model for Public-Private Partnership Initiatives?	Details	PROM010
Scheduling a Time-Constrained Project by Smoothing Resources Demand	Details	PROM009
Reducing Project Duration	Details	PROM008
The Burj Dubai Project: A Symbol of Economic Strength or a Monument to Hubris?	Details	PROM007
Danaher Business System: Lean Thinking and Strategy	Details	OPER108
Kashmir Railway Project: Development of a Construction Project	Details	OPER107
Mango: Outsourcing of Non-core Activities to Keep up with Fashion	Details	OPER106
Mexico`s Softtek: Success through Nearshoring	Details	OPER105
Waiting Line Management at Tirumala, Large Pilgrimage Centre in India	Details	OPER104
Modeling Strategic Decisions: The Case of Airlines in India	Details	OPER103
Supply Chain Management of PepsiCo	Details	OPER102
Cost of Quality – The Case of Suzlon’s Blade Recall	Details	OPER101
Capacity Planning at General Motors India	Details	OPER100
Facility Location of DHL: Selecting the Leipzig/Halle Site and Building Operations Facilities	Details	OPER099
Harley-Davidson`s Just-in-Time (JIT) Journey	Details	OPER098
Apple Inc.`s Returns Management Practices	Details	OPER097
Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands	Details	OPER096
Toyota Motor Company: Losing its Quality Edge?	Details	OPER095
Supply Chain Restructuring at Sainsbury’ Supermarkets Limited	Details	OPER094
Sakhalin-1 Project: Delivering Excellence in Project Execution	Details	OPER093
Supply Chain Management at Airbus - Implementing RFID Technology	Details	OPER092
Sony Corporation - Future Tense? (French)	Details	OFHROB130
Tesco Perd-Elle Du Terrain Au Royaume-Uni?	Details	OFBSTR421
Toyota: The Once-in-a-Century Challenge (French)	Details	OFBSTR362
The Betapharm Acquisition: DRL`s Inorganic Growth Strategy in Europe (French)	Details	OFBSTR249
Audi`s Marketing Strategies in India	Details	MKTG307
Honda`s Foray into the Mass Market in India	Details	MKTG306
Nestle`s Microdistribution Efforts to Serve the Low Income Consumers in Brazil	Details	MKTG305
Vespa`s Re-entry Strategies for the Indian Market	Details	MKTG304
Starbucks: Brewing Customer Experience through Social Media	Details	MKTG303
Hari Industries - The Dilemma of New Business Opportunity	Details	MKTG302
Apna Market: The Dilemma of Increasing Footfall	Details	MKTG301
QR Codes - A Boon or Bane for Indian Marketers?	Details	MKTG300
Ford Motor Company in India: Developing the Ford Figo	Details	MKTG299
Ford Motor Company in India: Marketing the Ford Figo	Details	MKTG298
Digital Marketing at Nike: From Communication to Dialogue	Details	MKTG297
Publix Super Market, Inc.: A Customer Service Leader	Details	MKTG296
Harley-Davidson: Customer-led Marketing to Revive a Cult Brand	Details	MKTG295
BMWS MARKETING STRATEGY IN INDIA	Details	MKTG294
Harley-Davidson: A Cult Brand Hit by Demographic Challenges	Details	MKTG293
Influencing Consumer Purchase Decisions: Campbell Soup’s Tryst with Neuromarketing	Details	MKTG292
BlackBerry in India: Losing its Premium Image?	Details	MKTG291
Aman ki Asha: A Concept Marketing Initiative to Promote Peace between India and Pakistan	Details	MKTG290
Channel Strategies: Dell and Eureka Forbes	Details	MKTG289
McDonald`s McSpicy Marketing Campaign in India	Details	MKTG288
Cadbury Dairy Milk`s Advertising Campaigns in India	Details	MKTG287
Revival of Tata Nano: Can the World`s Cheapest Car Maintain the Momentum?	Details	MKTG286
Rebranding Union Bank of India	Details	MKTG285
Van Heusen Brand in India: Growth through Brand Extensions	Details	MKTG284
Louis Philippe: The Growth of a Super Brand in India	Details	MKTG283
Toyota Etios`s `Q` Class Campaign: A Quality Marketing Strategy	Details	MKTG282
Indian Customers’ Expectations on New Generation Cars	Details	MKTG281
Apple`s Marketing Campaigns: From `Get A Mac` to `Why You`ll Love a Mac	Details	MKTG280
Dove`s Foray into Men Care: Journey to Comfort or an Uncomfortable Journey Ahead	Details	MKTG279
Assessment of Consumer Preferences	Details	MKTG278
Assessing Factors Affecting Customer Satisfaction	Details	MKTG277
Evaluation of Consumer Perceptions	Details	MKTG276
Big Bazaar: An Indian Retail Chain`s Customer Loyalty Initiatives	Details	MKTG275
Axe Detailer: Initiating a Change in Men`s Showering Behavior	Details	MKTG274
Aircel`s Promotional Strategy: Differentiating through Innovation	Details	MKTG273
Ambushing Adidas: Nike`s `Write the Future` Campaign	Details	MKTG272
Coca-Cola`s `Open Happiness` Campaign: A Model for Global Marketing?	Details	MKTG271
Marketing McDonald`s in India	Details	MKTG270
Bajaj Auto Ltd`s Brand-Centric Strategy	Details	MKTG269
Identifying Consumer Preferences and Market Positioning of a New Product	Details	MKTG268
Android Vs iOS: Mobile Operating System Wars in 2010	Details	MKTG267
Identifying the Factors Affecting Sales	Details	MKTG266
100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World	Details	MKTG265
Apple`s iPad: Redefining the Tablet PC Industry?	Details	MKTG264
Unilever`s `Power Brands` Strategy	Details	MKTG263
McDonalds in France	Details	MKTG262
Redbox: Competing in the Movie Rental Market	Details	MKTG261
Assessing Consumer Brand Loyalty	Details	MKTG260
Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India	Details	MKTG259
GlaxoSmithKline`s New Sales Force Compensation System in the US	Details	MKTG258
Avant Garden: Exploring Possibilities for Improving Revenue Management	Details	MKTG257
Crisis Management at Toyota	Details	MKTG256

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