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Case Title		Case Code	Buy Case
Family Influences	Details	CBC09
Reference Groups and Opinion Leadership	Details	CBC08
Attitudes and Consumer Behavior	Details	CBC07
Learning	Details	CBC06
Perception and Information Processing	Details	CBC05
Personality	Details	CBC04
Motivation	Details	CBC03
Segmenting Consumers	Details	CBC02
Market Regulation	Details	CBC018
Marketing Communication and Persuasion	Details	CBC017
Organizations as Consumers	Details	CBC016
Post-purchase Behavior	Details	CBC015
Consumer in Marketplace	Details	CBC014
Consumer Decision-making	Details	CBC013
Diffusion of Innovation	Details	CBC012
Cultural Influences	Details	CBC011
Social Class and Consumer Behavior	Details	CBC010
Consumer Research	Details	CBC01

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