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International Marketing Case Studies

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Case Title   Case Code Buy Case
Christian Dior in China: The Sharon Stone Controversy Details CLIM048

Singapore Airlines- Flying High   Details CLIM047

GE's E-Business Strategies Details CLIM046

Caterpillar Inc. - Differentiating itself from its Competitors  Details CLIM045

KFC, Taco Bell, Pizza Hut - Souring Franchisee Relationships Details CLIM044

Merrill Lynch - Victim or Convict? Details CLIM043

Philip Morris - Unethical Marketing Practices Details CLIM042

Nike's Unethical Practices Unleashed Details CLIM041

Shopping without Dropping….! Details CLIM040

Orbitz's Effective Online Advertising Details CLIM039

Will Amazon be No.1 Forever? Details CLIM038

3M - Fostering an Innovative Spirit Details CLIM037

Secret of Honda's Success Details CLIM036

Sony - Restructuring Exercise Continues   Details CLIM035

American Express - Fighting competition in the domestic market Details CLIM034

Disney - Marketing Services Efficiently Details CLIM033

Bajaj Allianz' Marketing Strategies Details CLIM032

Benetton Promotional Campaigns - Are they Ethical?  Details CLIM031

Revlon's Promotional Activities Details CLIM030

Sears' Efficient Logistics Practices Details CLIM029

Dell's Direct Business Model Details CLIM028

Tupperware Home Parties - Mixing Business with Fun Details CLIM027

P&G - Fighting Competition   Details CLIM026

Northern Group - Pricing4Profit Details CLIM025

SWA's Competitive Advantage Details CLIM024

The Multi-Branding Strategy of Yum! Brands Details CLIM023

Combating Counterfeiting - The Pfizer Way  Details CLIM022

Private Labels - A Cheaper Alternative to Branded Products  Details CLIM021

Beanie Babies - A Success Story  Details CLIM020

PepsiCo - Bolt from the 'Blue' Details CLIM019

Kellogg's Desi Strategies Details CLIM018

LG Electronics - Overcoming initial setbacks in India Details CLIM017

Amul Explores New Horizons Details CLIM016

Differentiation strategies of Coca-Cola Details CLIM015

Heinz's Product Innovation Strategies Details CLIM014

Wal-Mart's Cost Leadership Details CLIM013

Bausch & Lomb - Effective positioning Details CLIM012

Mercedes-Benz - Exploring non-premium segments Details CLIM011

Horlicks' Repositioning Strategies Details CLIM010

New Coke vs. Old Coke Details CLIM009

 

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