Marketing Case Studies

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Case Title   Case Code Buy Case
Marketing Maker`s Mark (B): Diluting the Brand? Case Study, Marketing Case Studies Marketing Maker`s Mark (B): Diluting the Brand? Details MKTG327

Marketing Maker`s Mark (A): Evolution of a Brand Case Study, Marketing Case Studies Marketing Maker`s Mark (A): Evolution of a Brand Details MKTG326

Unilever`s Unilever`s "Real Beauty" Campaign for Dove (Abridged) Details MKTG325

Ambushing Adidas: Nike`s `Risk Everything` Campaign Case Study, Marketing Case Studies Ambushing Adidas: Nike`s `Risk Everything` Campaign Details MKTG324

Brand Management at Singapore Airlines Case Study, Marketing Case Studies Brand Management at Singapore Airlines Details MKTG323

Starbucks - `The Third Place` Case Study, Marketing Case Studies Starbucks - `The Third Place` Details MKTG322

Leveraging Social Media: Narendra Modi`s Successful Prime Ministerial Campaign Case Study, Marketing Case Studies Leveraging Social Media: Narendra Modi`s Successful Prime Ministerial Campaign Details MKTG321

Chipotle`s `Scarecrow` Campaign: Leveraging ICT for Communicating Sustainability Case Study, Marketing Case Studies Chipotle`s `Scarecrow` Campaign: Leveraging ICT for Communicating Sustainability Details MKTG320

McDonald`s: Using Social Media to Connect with Customers Case Study, Marketing Case Studies McDonald`s: Using Social Media to Connect with Customers Details MKTG319

Red Bull: The Stratosphere Campaign Case Study, Marketing Case Studies Red Bull: The Stratosphere Campaign Details MKTG318

Open Innovation at Beiersdorf Ė The Launch of Nivea Invisible for Black & White Case Study, Marketing Case Studies Open Innovation at Beiersdorf Ė The Launch of Nivea Invisible for Black & White Details MKTG317

Avon`s Distribution Channels Case Study, Marketing Case Studies Avon`s Distribution Channels Details MKTG316

Chile`s Concha y Toro: Successfully Selling `New World` Wine Globally Case Study, Marketing Case Studies Chile`s Concha y Toro: Successfully Selling `New World` Wine Globally Details MKTG315

Communication in a Crisis: ICICI Bank Case Study, Marketing Case Studies Communication in a Crisis: ICICI Bank Details MKTG314

Hyundai India: An Able Challenger to Maruti Suzuki? Case Study, Marketing Case Studies Hyundai India: An Able Challenger to Maruti Suzuki? Details MKTG313

Design Thinking and Innovation at IDEO Case Study, Marketing Case Studies Design Thinking and Innovation at IDEO Details MKTG252

Social Marketing: Times of India's 'Teach India' Campaign Case Study, Marketing Case Studies Social Marketing: Times of India's 'Teach India' Campaign Details MKTG251

BMW in China Details MKTG312

Hindustan Unileverís Pureit: Making Safe Water Affordable to All Details MKTG311

Customer Service at Ritz-Carlton Details MKTG310

Market Research on Effectiveness of Product Promotion Activities of Tata Shaktee GC Sheets Details MKTG309

GKVale: The Photography Experts Details MKTG308

Audi`s Marketing Strategies in India Details MKTG307

Honda`s Foray into the Mass Market in India Details MKTG306

Nestle`s Microdistribution Efforts to Serve the Low Income Consumers in Brazil Details MKTG305

Vespa`s Re-entry Strategies for the Indian Market Details MKTG304

Starbucks: Brewing Customer Experience through Social Media Details MKTG303

Hari Industries - The Dilemma of New Business Opportunity Details MKTG302

Apna Market: The Dilemma of Increasing Footfall Details MKTG301

QR Codes - A Boon or Bane for Indian Marketers? Details MKTG300

Ford Motor Company in India: Developing the Ford Figo Details MKTG299

Ford Motor Company in India: Marketing the Ford Figo Details MKTG298

Digital Marketing at Nike: From Communication to Dialogue Details MKTG297

Publix Super Market, Inc.: A Customer Service Leader Details MKTG296

Harley-Davidson: Customer-led Marketing to Revive a Cult Brand Details MKTG295

BMWS MARKETING STRATEGY IN INDIA Details MKTG294

Harley-Davidson: A Cult Brand Hit by Demographic Challenges Details MKTG293

Influencing Consumer Purchase Decisions: Campbell Soupís Tryst with Neuromarketing Details MKTG292

BlackBerry in India: Losing its Premium Image? Details MKTG291

Aman ki Asha: A Concept Marketing Initiative to Promote Peace between India and Pakistan Details MKTG290

 
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