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Case Title Buy Case Teaching Note
Consumer Behavior Case Study | Behavioral Economics and Starbucks` Cup Problem Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Behavioral Economics and Starbucks` Cup Problem
Consumer Behavior Case Study | Can Starbucks Sustain its High Prices in China? Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Can Starbucks Sustain its High Prices in China?
Consumer Behavior Case Study | Sanofi Diabetes: Using Digital Technology and Gamification to Improve Patient Experience and Adherence Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Sanofi Diabetes: Using Digital Technology and Gamification to Improve Patient Experience and Adherence
Consumer Behavior Case Study | Beyond the Pills: Novartis Goes Digital to Reshape the Healthcare System Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Beyond the Pills: Novartis Goes Digital to Reshape the Healthcare System
Consumer Behavior Case Study | The Male Skin Care Market in India: Perception and Propositions Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies The Male Skin Care Market in India: Perception and Propositions
Consumer Behavior Case Study | i-pill: Market Development Challenges at Piramal Enterprises Limited Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies i-pill: Market Development Challenges at Piramal Enterprises Limited
A Note on Consumer Spending Patterns in India
Starbucks' Success Story in China
Harley-Davidsonís Focus Strategy
CavinKare's Innovative Marketing Strategies
Casas Bahia - Marketing to the Poor
Match.com - The World's Leading Online Personals Site
Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand
Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture
Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US
IBM Corporation: Targeting the LGBT Segment
American Airlines' Rainbow TeAAm and its Strategy to Target the LGBT Segment
Woot.Com - Selling to Geeks
Kleenex 'Let It Out' Campaign: Increasing Consumer Involvement with a Low-involvement Product
Canadian Club: Repositioning a Dormant Brand
Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia
Apple`s iPad: Redefining the Tablet PC Industry?
Axe Detailer: Initiating a Change in Men`s Showering Behavior
Big Bazaar: An Indian Retail Chain`s Customer Loyalty Initiatives
Dove`s Foray into Men Care: Journey to Comfort or an Uncomfortable Journey Ahead
Indian Customersí Expectations on New Generation Cars
Toyota Etios`s `Q` Class Campaign: A Quality Marketing Strategy
Cadbury Dairy Milk`s Advertising Campaigns in India
Influencing Consumer Purchase Decisions: Campbell Soupís Tryst with Neuromarketing
Harley-Davidson: A Cult Brand Hit by Demographic Challenges
Harley-Davidson: Customer-led Marketing to Revive a Cult Brand

 
 

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