Add to Favorites | Free Email Alerts | Invite a Friend | Contact Us | Sitemap

Case Studies and Management Resources

Asia's Most Popular Collection of Management Case Studies

Consumer Behavior Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies
Custom Search

Company Specific Case Studies

Consumer Behavior

Case Studies

Pricing Information
How to Order

 
Case Title Buy Case Teaching Note
Consumer Behavior Case Study | Harley-Davidson’s Focus Strategy Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Harley-Davidson’s Focus Strategy
Consumer Behavior Case Study | Canadian Club: Repositioning a Dormant Brand Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Canadian Club: Repositioning a Dormant Brand
Consumer Behavior Case Study | Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia
Consumer Behavior Case Study | Apple`s iPad: Redefining the Tablet PC Industry? Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Apple`s iPad: Redefining the Tablet PC Industry?
Consumer Behavior Case Study | Axe Detailer: Initiating a Change in Men`s Showering Behavior Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Axe Detailer: Initiating a Change in Men`s Showering Behavior
Consumer Behavior Case Study | Big Bazaar: An Indian Retail Chain`s Customer Loyalty Initiatives Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Big Bazaar: An Indian Retail Chain`s Customer Loyalty Initiatives
Consumer Behavior Case Study | Dove`s Foray into Men Care: Journey to Comfort or an Uncomfortable Journey Ahead Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Dove`s Foray into Men Care: Journey to Comfort or an Uncomfortable Journey Ahead
Consumer Behavior Case Study | Indian Customers’ Expectations on New Generation Cars Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Indian Customers’ Expectations on New Generation Cars
Consumer Behavior Case Study | Toyota Etios`s `Q` Class Campaign: A Quality Marketing Strategy Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Toyota Etios`s `Q` Class Campaign: A Quality Marketing Strategy
Consumer Behavior Case Study | Cadbury Dairy Milk`s Advertising Campaigns in India Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Cadbury Dairy Milk`s Advertising Campaigns in India
Consumer Behavior Case Study | Influencing Consumer Purchase Decisions: Campbell Soup’s Tryst with Neuromarketing Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Influencing Consumer Purchase Decisions: Campbell Soup’s Tryst with Neuromarketing
Consumer Behavior Case Study | Harley-Davidson: A Cult Brand Hit by Demographic Challenges Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Harley-Davidson: A Cult Brand Hit by Demographic Challenges
Consumer Behavior Case Study | Harley-Davidson: Customer-led Marketing to Revive a Cult Brand Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Harley-Davidson: Customer-led Marketing to Revive a Cult Brand
A Note on Consumer Spending Patterns in India
Starbucks' Success Story in China
CavinKare's Innovative Marketing Strategies
Casas Bahia - Marketing to the Poor
Match.com - The World's Leading Online Personals Site
Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand
Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture
Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US
IBM Corporation: Targeting the LGBT Segment
American Airlines' Rainbow TeAAm and its Strategy to Target the LGBT Segment
Woot.Com - Selling to Geeks
Kleenex 'Let It Out' Campaign: Increasing Consumer Involvement with a Low-involvement Product

 
 

Area Specific Case Studies

Acquisitions
Advertising
Advertising and promotions
Banking
Banking and financial management
Brand management
Branding
Co-branding
Competitive Strategy
Corporate Restructuring
Corporate Scams
E-business
Entrepreneurship
More Area Specific Case Studies >>

Case Related Links

Detailed Subject-wise Listing
Company-wise Listing
Case Study Method
Best Selling Case Studies
Prize Winning Case Studies
ICMR Cases Used in Textbooks
Institutions Using ICMR Cases
ICMR News

Contact us:
IBS Center for Management Research (ICMR),
IFHE Campus, Donthanapally,
Sankarapally Road, Hyderabad-501 504,
Andhra Pradesh, INDIA.
Ph: +91- 8417- 236667,
E-mail: casehelpdesk@ibsindia.org

Copyright © 2012 IBS Center for Management Research.
All rights reserved.