Add to Favorites | Free Email Alerts | Invite a Friend | Contact Us | Sitemap

Case Studies and Management Resources

Asia's Most Popular Collection of Management Case Studies

 Marketing Communications Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies
Case Studies: Business Ethics, Business Strategy, Economics, Finance, Insurance, IT and Systems, Marketing, Operations, HRM, More Case Studies >>

Micro Case Studies: Business Environment, Business Ethics, Business Strategy, Human Resource Management, IT and Systems, Marketing, Micro Case Studies >>

Mini Case Studies: Business Strategy, Consumer Behavior, International Business Environment, International Marketing, Mini Case Studies >>
Custom Search

Company Specific Case Studies

Marketing Communications

Case Studies

Pricing Information
How to Order
 
Case Title Buy Case Teaching Note
Marketing Communications Case Study | The Social Business Journey at IBM Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies The Social Business Journey at IBM
Marketing Communications Case Study | Employer Branding Initiatives of the US Army Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Employer Branding Initiatives of the US Army
Marketing Communications Case Study | Canadian Club: Repositioning a Dormant Brand Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Canadian Club: Repositioning a Dormant Brand
Marketing Communications Case Study | Droid: Challenger to the iPhone? Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Droid: Challenger to the iPhone?
Marketing Communications Case Study | Burger King's 'Whopper Virgins' Viral Marketing Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Burger King's 'Whopper Virgins' Viral Marketing Campaign
Marketing Communications Case Study | Social Marketing: Times of India's 'Teach India' Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Social Marketing: Times of India's 'Teach India' Campaign
Marketing Communications Case Study | Cadbury Dairy Milk`s Advertising Campaigns in India Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Cadbury Dairy Milk`s Advertising Campaigns in India
Marketing Communications Case Study | Digital Marketing at Nike: From Communication to Dialogue Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Digital Marketing at Nike: From Communication to Dialogue
The 'Incredible India' Campaign - Marketing India to the World Available
Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007
Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live
Tourism Malaysia: Creating 'Brand Malaysia'
Launching iPhone: Apple's Entry into the Mobile Phone Market
Perfetti Van Melle: Marketing Mentos in India
The Computer is Personal Again': A Global Integrated Marketing Communications Campaign
Destination Marketing: Tourism Australia's Controversial Campaign Available
Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum?
McDonald's Advertising Strategy - The 'Lost Ring' Campaign
Vodafone Essar's Advertising Strategy - The 'Zoozoos' Campaign
Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign
Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign
Coca-Cola "Open Happiness" Campaign
Kraft Foods’ Mobile Marketing Strategy
Burger King's 'Subservient Chicken' Marketing Campaign
Burger King's 'Whopper Freakout' Marketing Campaign
Impact of the Do-Not-Call Registry (USA) on Telemarketing and BPO
Amul's Topical Advertising - Unleashing the Power of Hoardings
Marketing 'Junk' Food to Children
Ban on Tobacco Advertising - Impact on Outdoor Advertising in India
Surf Excel - 'Win With Stains'
LG India - Direct Selling Microwave Ovens
Polaris - Marketing 'Intellect Suite' the FMCG way
Q Jam' - The New Advertising Tool
Advertising Research Helps Amul Challenge Kwality Walls
Aventis' Successful Sales Promotion Campaign Using 'Connection Cards'
HLL's Media strategy for Close-Up
Changing Media Environment in India - Implications for Advertisers and Media Planners
Promoting Generic Products in India
Horlicks - Effective Repositioning through Focused Advertising
Promoting Television Serials - 'Jassi Jaissi Koi Nahin'
Lifebuoy - Successful Repositioning & Re-launch of an Established Personal Care Brand
Changing Consumer Perceptions about Insurance - ICICI Prudential Life Insurance
Expanding the Soya Market in India - 'Nutrela' Targets Mothers of Growing Children
The Onida Devil' Returns
Communicating During a Crisis - The Pepsi Syringe Scare
SBI Life Promotes Pension Schemes
Standard Chartered Bank's 360 degree Advertising Campaign for the 'Manhattan Card'
Creative Communications in the Indian Automobile Industry - Print Advertising for the Tata Indica
Consumer and Trade Promotions - Haier Appliances (I) Pvt. Ltd.
Raymond - Suitings for 'The Complete Man'
VIP Industries - Positioning Itself as a Lifestyle Brand

 
 

Area Specific Case Studies

Acquisitions
Advertising
Advertising and promotions
Banking
Banking and financial management
Brand management
Branding
Co-branding
Competitive Strategy
Corporate Restructuring
Corporate Scams
E-business
Entrepreneurship
More Area Specific Case Studies >>

Case Related Links

Detailed Subject-wise Listing
Company-wise Listing
Case Study Method
Best Selling Case Studies
Prize Winning Case Studies
ICMR Cases Used in Textbooks
Institutions Using ICMR Cases
ICMR News

Contact us:
IBS Center for Management Research (ICMR),
IFHE Campus, Donthanapally,
Sankarapally Road, Hyderabad-501 504,
Andhra Pradesh, INDIA.
Ph: +91- 8417- 236667,
E-mail: casehelpdesk@ibsindia.org

Copyright © 2012 IBS Center for Management Research.
All rights reserved.