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Marketing Mix

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Case Title Buy Case Teaching Note
Germany's Henkel in the Indian FMCG Industry
The Nirma Story Available
Cielo - A Car in Trouble Available
Onida 'Candy'-Getting The Marketing Mix Wrong Available
Kellogg's Indian Experience Available
Reinventing Bisleri Available
Maggi - Nestlé 's Problem Child Available
Revamping Rasna - A Marketing Overhaul Saga Available
Reinventing Cadbury Available
The Teleshopping Business in India Available
Airtel Magic - Selling a Prepaid Cellphone Service Available
Allen Solly - Entering the Indian Women's Western Wear Market
Haldiram's - Marketing Sweets and 'Namkeens'
Reebok's Changing Gameplan Available
Coffee Parlors in India - Hotting Up
LG's Marketing Strategy In India
Samsung - The Making of a Global Brand
Social Marketing - Lessons from CRY in India Available
Luxor Writing Instruments Private Limited - Marketing Pens in India
All Out' - Marketing a Mosquito Repellant Available
Legend' - Redefining the Rules of Marketing PCs in China Available
Krispy Kreme Doughnuts - America's Hottest Brand Available
Baskin Robbins Innovative Marketing Available
Samsung's Marketing Strategy in India
Haier's Marketing Strategies in India
LG's Growth Strategies in India
Tata Motors: Serving an 'Ace' for Success Available
Lipitor: How far should Pfizer push the Pill? Available
Hidesign: Marketing Leather Products
Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign Available
Naming a Pharmaceutical Brand: A Product Manager's Dilemma Available
Vertu Mobile Phones: Luxury Redefined
Bose Corp.: Better Sound through Research or Better Sales through Marketing?
Glacéau: Marketing Vitaminwater
Marketing Strategies of Harley-Davidson
Tata Sky's Marketing Strategies
Volkswagen's Marketing Strategy in India
The Marketing of All Out Mosquito Repellant Available

 
 

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 in lieu of 01-Jan-2014

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