Add to Favorites | Free Email Alerts | Invite a Friend | Contact Us | Sitemap

Case Studies and Management Resources

Asia's Most Popular Collection of Management Case Studies

Marketing Mix Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies
Custom Search

Company Specific Case Studies

Marketing Mix

Case Studies

Pricing Information
How to Order

Case Title Buy Case Teaching Note
Marketing Mix Case Study | IKEA`s International Marketing Strategy in China Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies IKEA`s International Marketing Strategy in China
Germany's Henkel in the Indian FMCG Industry
The Nirma Story Available
Cielo - A Car in Trouble Available
Onida 'Candy'-Getting The Marketing Mix Wrong Available
Kellogg's Indian Experience Available
Reinventing Bisleri Available
Maggi - Nestlé 's Problem Child Available
Revamping Rasna - A Marketing Overhaul Saga Available
Reinventing Cadbury Available
The Teleshopping Business in India Available
Airtel Magic - Selling a Prepaid Cellphone Service Available
Allen Solly - Entering the Indian Women's Western Wear Market
Haldiram's - Marketing Sweets and 'Namkeens'
Reebok's Changing Gameplan Available
Coffee Parlors in India - Hotting Up
LG's Marketing Strategy In India
Samsung - The Making of a Global Brand
Social Marketing - Lessons from CRY in India Available
Luxor Writing Instruments Private Limited - Marketing Pens in India
All Out' - Marketing a Mosquito Repellant Available
Legend' - Redefining the Rules of Marketing PCs in China Available
Krispy Kreme Doughnuts - America's Hottest Brand Available
Baskin Robbins Innovative Marketing Available
Samsung's Marketing Strategy in India
Haier's Marketing Strategies in India
LG's Growth Strategies in India
Tata Motors: Serving an 'Ace' for Success Available
Lipitor: How far should Pfizer push the Pill? Available
Hidesign: Marketing Leather Products
Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign Available
Naming a Pharmaceutical Brand: A Product Manager's Dilemma Available
Vertu Mobile Phones: Luxury Redefined
Bose Corp.: Better Sound through Research or Better Sales through Marketing?
Glacéau: Marketing Vitaminwater
Marketing Strategies of Harley-Davidson
Tata Sky's Marketing Strategies
Volkswagen's Marketing Strategy in India
The Marketing of All Out Mosquito Repellant Available


Area Specific Case Studies

Advertising and promotions
Banking and financial management
Brand management
Competitive Strategy
Corporate Restructuring
Corporate Scams
More Area Specific Case Studies >>

Case Related Links

Detailed Subject-wise Listing
Company-wise Listing
Case Study Method
Best Selling Case Studies
Prize Winning Case Studies
ICMR Cases Used in Textbooks
Institutions Using ICMR Cases

Contact us:
IBS Center for Management Research (ICMR),
IFHE Campus, Donthanapally,
Sankarapally Road, Hyderabad-501 504,
Andhra Pradesh, INDIA.
Ph: +91- 8417- 236667,

Copyright © 2012 IBS Center for Management Research.
All rights reserved.