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Case Title   Case Code Buy Case Teaching Note
IBM's ECRM Initiatives Details ITSY044

CRM Implementation Failure at Cigna Corporation Details ITSY050

Customer Service at Singapore Airlines Details MKTG066

Available
Tesco - The Customer Relationship Management Champion Details MKTG070

Lessons in Customer Service From Wal-Mart Details MKTG080

Dell's Customer Contact Center Operations in India Details MKTG152

Johnson & Johnson's 'Camp Baby': Great Customer Relationship Management or Public Relations Fiasco? Details MKTG196

Zappos.Com: Focus on Customer Service Details MKTG207

Customer Relationship Management at Tesco Details SCMKTG070

 

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