Indian Animation Industry: Moving Up the Value Chain?
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
These companies were adopting different business models in their bid to take advantage of the huge scope for growth in the industry (Refer to Exhibit III for the business models adopted by the Indian players). While the projections for growth were good and some experts felt that the Indian animation companies had some strengths, others pointed out to weaknesses which could prevent the companies from tapping the full potential of the global animation industry.
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