BP: Putting Profits Before Safety?
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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The Baker Report
Critics Question BP'S "Green"Image and Culture
The Baker report was a big blow to BP's reputation and a major embarrassment for BP's top brass. The safety lapses at BP coupled with the findings of the Baker report led many to question BP's integrity as well as its corporate culture. Some wondered whether the oil and gas behemoth built by Browne was “fundamentally flawed”. The announcement of Browne's early departure was viewed by some as an admission of its flawed practices...
Damage Control at BP
Soon after the Baker report was released, BP said that it would implement its recommendations. Browne said that the findings of the report were consistent with its own findings and were in fact already being implemented in BP's refineries. Browne also said that it would take time to bring about big changes in a large organization and that still a lot needed to be done...
Exhibit I: The Old and New Logo of BP
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