Ban of Tobacco Ads by the Government of India
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"We should have no illusions about the seductive power of modern marketing techniques as a factor in why children and adolescents take up Smoking. This is an area where Governments have an especially important role to play..."
- Carol Bellamy, Executive Director, UNICEF.
"From an ethical standpoint, it would be wrong to try to cause people to take the risk of smoking.But even beyond the moral issue, for a product such as cigarettes well known to have serious health risks, it would be difficult even to understand how an advertising campaign could be devised to convince people to smoke."
- Brown & Williamson Tobacco Corporation.
On Feb 6, 2001 Government of India (GOI) dropped a bombshell on the tobacco Industry when it announced that it would shortly table a bill banning Tobacco Companies from advertising their products and sponsoring sports and cultural events. The objective of such a ban was to discourage adolescents from consuming tobacco products and also arm the Government with powers to launch an anti-Tobacco Program.
The ban was not unusual keeping in view the international precedents. Countries like France, Finland, and Norway had already imposed similar bans. Advocates of free choice opposed to these bans, saying these amounted to unwarranted intrusion by the state in the private lives of its citizens. But, others pointed out that the state had the right to intervene in the overall interest of the citizens. They cited the example of drugs like cocaine, which was, banned the world over.
to the World Health Organisation (WHO), tobacco accounted for over 3
million deaths in 1990, the figure rising to 4.023 million deaths in
1998. It was estimated that tobacco related deaths would rise to 8.4
million in 2020 and to 10 million in about 2030.
1] ITC was one of the biggest spenders on advertising spending about Rs. 185 crores (The tobacco industry on the whole, spent about Rs 276 crore in Year 2000) It was actively associated with various sports events. It sponsored the 1996 World Cup cricket tournament. The company promoted horse racing in India by sponsoring many Derby Classics. ITC extensively used cultural events to promote its brands across the country. ITC also sponsored stalls for Durga Pooja in West Bengal, Ganesh Pooja in Maharashtra, and for similar, popular festivals in other parts of the country.
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