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Case Code: BECG157
Case Length: 17 Pages 
Period: 2018   
Pub Date: 2018
Teaching Note: Not Available
Price:Rs.400
Organization : Uber Technologies Inc
Industry : Taxi Industry
Countries : US
Themes:    --  
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Chaos at Uber: The New CEO's Challenge

 
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BACKGROUND NOTE

 

Uber was co-founded by Kalanick and Garrett Camp (Camp) in 2009. The duo was in Europe attending LeWeb, an annual European tech conference. On a snowy night in Paris, Kalanick and Camp could not get a cab. This was when the two came up with the idea of launching an on-demand car-service app. After getting back to San Francisco, Camp convinced Kalanick to partner with him in the new project that could fill the large and lucrative gap in the car service market.

UberCab, as it was then known, started its service in San Francisco in the summer of 2010 with only a few cars, a handful of employees, and a small seed round. After entering credit-card information on the app, customers could book a car at the press of a button. The cost was automatically charged to the customer’s account....

 
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