Environmental Sustainability Initiatives at Ford Motor Company
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The history of Ford can be traced back to 1903 when Henry Ford founded the company along with eleven business associates with an initial investment of US$ 28,000. In 1908, the company introduced its first car, the Model A...
The Environmental Initiatives
The Road Ahead
According to Ford's 2008-09 Sustainability Report, it would continue with its focus on its environmental sustainability initiatives. Cischke said, "We recognize these issues are increasingly important to our stakeholders, including our customers, investors, and business partners. We want them to understand that we will continue to pursue our sustainability agenda despite very challenging economic conditions."...
Exhibit I: Ford's Performance Overview (2006-08)
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