IKEA in Russia - Ethical Dilemmas




Case Details Case Introduction 1 Case Introduction 2 Case Excerpts

<<Previous Page

BACKGROUND NOTE

IKEA, founded in Sweden was the most successful entrepreneurial venture of its founder Ingvar Kamprad (Kamprad). Kamprad was just a boy in the 1920s, when he began selling matches. He later graduated to selling flower seeds, greeting cards, Christmas tree decorations, pencils, and then ball-point pens.

In 1943, Kamprad set up a business with money given by his father. He called it IKEA (representing his own initials (I.K.), in addition to the first letter of his farm, Elmtaryd (E), and the village where he spent his childhood Agunnaryd (A)). IKEA started out selling products such as pens, wallets, picture frames, table runners, watches, jewelry, and nylon stockings, at discounted prices. In 1948, furniture made by local manufacturers was also sold through the business...

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies
or
Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies
or
PayPal (9 USD)

Excerpts - Next Page>>