Sustainable Development Initiatives at BHP Billiton

  
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Case Details:

Case Code : BECG088
Case Length : 25 Pages
Period : 2001-2008
Pub Date : 2008
Teaching Note :Not Available
Organization : BHP BIlliton
Industry : Natural Resources
Countries : Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Criticisms

Despite BHP Billiton's sustainability initiatives, the company attracted criticism on several fronts. Some critics argued that its environmental initiatives were nothing but PR exercises. According to Prof. Sharon Beder (Beder), BHP Billiton used PR strategies to protect its image rather than improve its operational practices.

The company faced its greatest environmental criticism for its Ok Tedi mine in PNG, which reportedly polluted the local rivers. In 2000, the World Bank had asked BHP to close the mine. According to the report, "significant and unacceptable environmental impact is occurring in the Ok Tedi and Fly Rivers below the mine."...

Looking Ahead

According to the 2007 Sustainability Report of BHP Billiton, the company would continue its sustainability initiatives. Charles Goodyear, Chief Executive Officer, BHP Billiton, said, "We will further focus our attention on eliminating fatal risks, further reducing the energy and greenhouse intensity of our business, optimizing the use of water, and minimizing occupational exposures."...

Exhibits

Exhibit I: BHP - A Timeline

Exhibit II: Billiton - A Timeline

Exhibit III: Logo of BHP Billiton

Exhibit IV: BHP Billiton-Product Portfolio

Exhibit V: BHP Billiton Company-Wide Hierarchy of Systems and Documents

Exhibit VI: Some Initiatives Taken by BHP Billiton

Exhibit VII: Performance Against the 5 Year Hsec Targets in 2007

 

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