A Note on Mobile CRM

            
 
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Case Details:

Report Code : BREP031
Report Length : 24 Pages
Period : 2002 - 2006
Organization : Oracle, Siebel, SAP, Salesforce.com
Pub Date : 2006
Teaching Note : Not Available
Countries : USA, Europe, Asia Pacific
Industry : CRM

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Contents

Introduction to  CRM  1
Growth Trends in CRM Industry  2
     Factors Expected to Facilitate Growth of CRM Industry  2
     Introduction to Mobile CRM  5
     Growth in Mobile CRM  6
     Factors Driving the Growth of Mobile CRM Worldwide  6
Benefits of Mobile CRM to Businesses  10
Major Players Offering Mobile CRM Solutions  10
     Siebel Systems  10
     SAP AG  11
     Salesforce.com Inc.  14
Case Studies on Mobile CRM Deployment  16
     Case 1: Deployment of Mobile CRM at ADTRAN Inc.  16
     Case 2: Implementation of Mobile CRM at Thomson Learning  16
Challenges to the Growth of Mobile CRM  17
Conclusion  18
Bibliography  19
 

 

 

 

 








 

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