Search for Cases

Case Details

Case Code: BSTR490
Case Length: 12 Pages 
Period: 2013-2016  
Pub Date: 2016
Teaching Note: Available
Price:Rs.400
Organization : Amazon
Industry : Indian online retail market,
Countries : India
Themes:  Overseas Mergers & Acquisitions /
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Amazon: Betting big on a trillion dollar Indian Market

 
<<Previous Page 

BACKGROUND

 

Jeff Bezos (Bezos) established Amazon in Seattle, Washington, in 1995 with the mission of making a company “that could sell everything possible online”. Amazon started off by selling books as books had a global market, long shelf life and were easy to deliver. In 1995, Amazon was known as the “earth’s biggest bookstore”.

By 1998, Amazon’s sales were $610 million and the company had more than 13 million worldwide customers. By the end of 1998, it diversified its merchandise to computer related products, furniture, clothes, toys, jewellery, and food.Amazon focused on investments in new and existing markets; it was clear that it did not expect to make profits for the first four to five years of entering the market...

 

 

 
Business Strategy Case Studies | Case Study in Management, Operations, Strategies, Business Environment, Case Studies
or
Business Strategy Case Studies | Case Study in Management, Operations, Strategies, Business Environment, Case Studies
or
PayPal (9 USD)

 

 

 
EXCERPTS - Next Page>>