Search for Cases

Case Details

Case Code: BSTR486
Case Length: 22 Pages 
Period: 1996-2016  
Pub Date: 2016
Teaching Note: Available
Price:Rs.600
Organization : Amazon.com
Industry : E-commerce
Countries : US; Global
Themes:  Business Model Innovation /Blue Ocean Strategy
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Amazon.com's Business Model and its Evolution

 
<<Previous Page 

BACKGROUND NOTE

 

Amazon was founded in June 1994 by Bezos. At that time, the internet was gaining popularity and was being considered as a potential business medium. To cash in on this trend, Bezos came up with the idea of selling books to a mass audience through the internet. In June 1995, Bezos launched his online bookstore, Amazon.com, named after the river Amazon. Amazon officially opened for business on July 6, 1995. At the beginning, Amazon’s business model was based on the “sell all, carry few” strategy wherein Amazon offered more than a million books online, though it actually stocked only about 2000. The remaining titles were sourced predominantly through drop-shipping wherein Amazon forwarded customer orders to book publishers, who then shipped the products directly to the consumers. By the end of 1996, Amazon was offering about 2.5 million book titles. In 1996, the company’s net sales were about US$ 15.7 million and it reported a net loss of US$ 5.7 million..

 

 

 
Business Strategy Case Studies | Case Study in Management, Operations, Strategies, Business Environment, Case Studies
or
Business Strategy Case Studies | Case Study in Management, Operations, Strategies, Business Environment, Case Studies
or
PayPal (13 USD)

 

 

 
EXCERPTS - Next Page>>