Apollo Tyres India Ltd.'s Growth Strategy:
Treading Global Markets
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Case Details:
Case Code : BSTR397
Case Length : 18 Pages
Period : 2005-2011
Pub Date : 2011
Teaching Note :Not Available
Organization : Apollo Tyres
Industry : Tyres
Countries : India; Europe; Africa
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Treading Global Markets
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts Contd...
Success in Trading Global Markets
Apollo's acquisition of Dunlop and Vredestein made it the undisputed leader in India, in terms of size, reach, technology, and range of products. It also enjoyed the distinction of being the first Indian tire company to undertake an acquisition abroad. While Apollo ranked 16th globally before the acquisitions, the company expected to rank 13th or 14th in terms of size after the acquisitions. And in 2009, the company ranked as the 13th largest tire manufacturing company globally. The company considered these acquisitions as a springboard to positioning itself as a global player and furthering its base for future growth...
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Challenges
The tire industry as such is capital intensive, and requires rubber as the main raw material apart from others like crude oil. The supply and demand of this raw material keeps fluctuating thoroughout the year and had increased many times during 2009-2010. These increases and fluctuations cause a drastic rise/fall in the price of the final product...
The Road Ahead
Apollo Tyres had big plans for the future. It planned to grow three times to US$6 billion by 2015-2016 and aimed to break into the league of the global top 10 tire companies. "We have set our 'vision' to be a $6-billion company by 2015-16," said Satish Sharma (Sharma), Chief, India operations...
Exhibits
Exhibit I: List of Global Top 10 Tyre Companies 2010
Exhibit II: Competition in the Indian Tyre Industry 2010-2011
Exhibit III: Segmental Market Share of Key Industry Majors by Volume in India
Exhibit IV: Investment Plans of Tyre Manufacturers
Exhibit V: Revenue Information about Apollo's Primary Segments
Exhibit VI: Profit & Loss account of Apollo Tyres (in Rs. Million)
Exhibit VII: Balance Sheet of Apollo Tyres (in Rs. Million)
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