Brilliance Auto: A Chinese Automaker with Global Ambitions
ICMR HOME | Case Studies Collection
» Business Strategy Case Studies
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
» New product development, through constant innovation and technology transfers from partnerships with global auto giants.
Brilliance Auto, BS6, BS4, China Auto market, BMW Brilliance, Zhonghua sedan, US auto market, Global market strategy, Electric vehicles, minibuses
Case Studies Links:-
Short Case Studies,
Simplified Case Studies.