Alibaba in 2011: Competing in China & Beyond
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In 2011, the company was also making efforts to increase its dominance in the Chinese web search market. In August 2011, it acquired Sogou.com, search engine of Chinese online portal Sohu.com, and in October 2011, it launched an online shopping site eTao to combat with Baidu. In December 2011, Alibaba announced that it was testing a social-networking product. This was part of its efforts to expand outside its e-commerce platforms to seek different streams of revenue, according to industry observers. The company was also planning to acquire Yahoo! China's stake of 40 percent in Alibaba. Experts felt that all these initiatives would help Alibaba gain a stronger foothold in China since Internet penetration and e-commerce were rapidly growing in China.
» Understand the issues and challenges faced by a Chinese e-commerce company in growing its business.
Competition, Strategy, Business model, Innovation, Entrepreneur, Market leader, Global expansion, e-commerce, Small and Medium Enterprises, B2B, B2C, C2C, Web search market, Initial Public Offering , Alibaba, Taobao, eBay, Baidu, Google, China
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