General Motors' New Strategy in India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The Beat proved a success in the market after its diesel version was released in the market in July 2011. During his more than five-year tenure, Slym was responsible for improving the performance of GMI considerably, providing it with a foothold in the Indian market. Paddock had the responsibility of further consolidating GMI's position and taking it through to the next phase of growth. GMI was planning to introduce more small car models as part of its portfolio to consolidate its position in the Indian market. GMI planned to use its partnership with Shanghai Automotive Industry Corporation (SAIC) to introduce more small car models in the Indian market. The question being asked was whether GM would be able to replicate its China success story in India. This case is meant for MBA/MS students as a part of the International Management/ Business Strategy.
» Understand the issues and challenges faced by multinational companies when operating in international markets.
International Management; Business Strategy; Competition; Emerging markets; BRIC countries; Indian automobile market; Alliance; joint venture; Chevrolet Beat; understand the preferences of Indian customers; brand awareness; Replicate Chinese success story in India
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