Air France-KLM's "Transform 2015" Turnaround Program

            
 
Case Studies | Cases in Business, Management, Cases | Case Study

ICMR HOME | Case Studies Collection

To download Air France-KLM's "Transform 2015" Turnaround Program case study (Case Code: BSTR424) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

OR


Buy With PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : BSTR424 For delivery in electronic format: Rs.500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Themes

Strategy Implementation/ Turnaround Management/ Reorganizing
Case Length : 16 Pages
Period : 2003-2012
Pub Date : 2013
Teaching Note : Not Available
Organization : Air France KLM
Industry : Aviation
Countries : Europe; Global

Abstract:

The case is about the turnaround program of French-Dutch airline, Air France KLM. The airline was formed through a merger of French and Dutch carriers in 2004. The case describes the cross border alliance and the airline's good performance in the initial years post merger. However, from 2009, the company was struggling to remain competitive in the changing global aviation industry. According to some analysts, the differences in culture and management styles of both Air France and KLM became a hindrance to the realization of the synergies of this partnership.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

The case highlights the challenges faced by the airline due to increasing fuel costs, competition from low-cost airlines, and the after-effects of the financial crisis. The case discusses "Transform 2015", the turnaround program adopted by the airline in 2012. It highlights the key measures adopted in the turnaround program. While some industry experts were convinced that the turnaround strategies would help revive the airline, others were sceptical about it. The case ends with a discussion on the challenges that lie ahead of the company.

Issues:

Analyze the problems faced by Air France-KLM;
Evaluate the turnaround strategies adopted by the airline;
Understand the issues and challenges in turning around a company;
Understand issues in reorganizing and the pros and cons of using different organizational structures.
Understand the issues and challenges in cross-border merger and acquisition deals;
Analyze the issues and challenges in transcontinental and cross-cultural alliances;
Analyze the future challenges of the airline and how these can be overcome.

Contents:

  Page No.
Introduction 1
Background Note 2
The Merger 3
A Successful Merger? 4
New Challenges 4
The Transform 2015 Plan 6
Outlook 8
Exhibits 10

Keywords:

Turnaround; Strategy implementation; Post-merger integration; Restructuring; Reorganizing; Organizational structures; Holding company structure; Change; Transformation; Transform 2015 Turnaround Program; Global aviation industry

Introduction - Next Page>>


Custom Search





Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

Business Strategy
Workbooks Collection
 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.