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Case Details

Case Code: BSTR481
Case Length: 15 Pages 
Period: 1933-2015
Pub Date: --
Teaching Note: Available
Price:Rs.600
Organization :Las Vegas Sands Corp.
Industry :Gambling and Hotel Industry
Countries : US, China
Themes:  Entrepreneurship/Business Strategy
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Building a Gambling Empire: The Sheldon Adelson Way

 

ABSTRACT

 

The case “Building a Gambling Empire: The Sheldon Adelson Way,” talks about the entrepreneurial journey of Sheldon Adelson (Adelson) in setting up the world’s largest gaming company, Las Vegas Sands Corp. (LVSC). The case starts out by mentioning the early business ventures of Adelson that helped him become a millionaire. It then sets out to describe the strategy behind the establishment of the highly successful integrated resort ‘The Venetian’ in Las Vegas, US. It highlights Adelson’s propensity to take measured risks, apart from moving away from established industry norms to succeed in his businesses...

 
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Issues

The case is structured to achieve the following teaching objectives:
  • To appreciate how serial entrepreneurs pursue multiple opportunities with persistence.
  • To analyze the risk taking propensity of entrepreneurs.
  • To recognize the need for entrepreneurs to question industry norms and use new business models.
  • To grasp the importance of targeting the right customer segment.
Contents
INTRODUCTION
THE EARLY DAYS
THE_FIRST_MAJOR_BREAKTHROUGH
A NEW WAY TO DO BUSINESS
EYEING INTERNATIONAL HORIZONS
THE SUCCESSFUL IPO
RISING ABOVE ADVERSITY
FUTURE EXPANSION PLANS
ADELSON AND THE TWILIGHT YEARS
EXHIBITS

Keywords

Sheldon Adelson ,Serial entrepreneur,Entrepreneur,Risk-taking,Integrated resort,Business model,Customer segmentation,Target segment,International expansion,Hotel,Gambling,Convention,Casino,China,Las Vegas Sands Corp.

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