Building a Gambling Empire: The Sheldon Adelson Way
The case is structured to achieve the following teaching objectives:
- To appreciate how serial entrepreneurs pursue multiple opportunities with persistence.
- To analyze the risk taking propensity of entrepreneurs.
- To recognize the need for entrepreneurs to question industry norms and use new business models.
- To grasp the importance of targeting the right customer segment.
|THE EARLY DAYS|
|A NEW WAY TO DO BUSINESS|
|EYEING INTERNATIONAL HORIZONS|
|THE SUCCESSFUL IPO|
|RISING ABOVE ADVERSITY|
|FUTURE EXPANSION PLANS||ADELSON AND THE TWILIGHT YEARS||EXHIBITS|
Sheldon Adelson ,Serial entrepreneur,Entrepreneur,Risk-taking,Integrated resort,Business model,Customer segmentation,Target segment,International expansion,Hotel,Gambling,Convention,Casino,China,Las Vegas Sands Corp.