HBO's Online Shift: A Game Changer?
The case is structured to achieve the following teaching objectives:
- Recognize the need to understand customer requirements and bring about appropriate strategy changes.
- Analyze the impact of a dynamically changing competitive environment.
- Identify the reasons that lead to the adoption of new business models.
- Comprehend industry disruption caused due to a new business model.
|THE NEED FOR A NEW SERVICE|
|HBO’S ONLINE SHIFT|
|INRODUCTION OF HBO NOW|
|IMPACT ON CABLE INDUSTRY|
|ENTRY OF OTHER PLAYERS IN THE ONLINE STREAMING SERVICES SPACE|
HBO,Cable Industry,Cord Cutters,Cord Nevers,Business Model,Disruption,Customer Needs,Competition,Cannibalization,Online Streaming,Innovation,Millennials,Brand Awareness,Creativity,Technology