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Case Details

Case Code: BSTR513
Case Length: 16 Pages 
Period: 1995-2017   
Pub Date: 2017
Teaching Note: Available
Price:Rs.500
Organization :OPPO Electronics Corp. and Vivo Communication Technology Co. Ltd. 
Industry :Mobile Industry 
Countries : China, India, Global  
Themes: Business strategy  
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

OPPO and Vivo-‘Offline Retail Strategy’ Pays Off

 

ABSTRACT

 
The case, “OPPO AND Vivo – ‘Offline Retail Strategy’ Pays Off,” discusses how the Chinese brands, OPPO and Vivo, became among the largest smartphone vendors in the world. The case starts out by providing background information on the parent company BBK Electronics Corporation. It then delves into the successful ‘offline retail strategy’ adopted by the two brands in China in a bid to differentiate themselves and cater to customer needs better. The success of the two brands in replicating the particular strategy in various overseas markets is also touched upon. The case also provides an insight into the various initiatives undertaken by the two brands to design innovative products. It ends with a look into the strategies that the two brands were undertaking to ensure continuous growth, especially considering the saturation in the Chinese smartphone market.. .
 
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Issues

The case is structured to achieve the following teaching objectives:
  • Analyze the differentiation strategy adopted by a company in a highly competitive market.
  • Assess the international market entry strategy of a strong market player.
  • Scrutinize the role played by high product quality and innovation in consolidating market position.
Contents
INTRODUCTION
BACKGROUND NOTE
BETTING ON OFFLINE RETAIL
REPLICATING THE STRATEGY OVERSEAS
GETTING THE PRODUCT RIGHT
TASTING MARKET SUCCESS
PLAYING ONLINE AS WELL
THE ROAD AHEAD
EXHIBITS

Keywords

OPPO,VIVO,Differentiation,Mobile,China,Innovation,Quality Control,India,OnePlus,Retail,Advertising,International Market Entry,Red Ocean,Design,Price

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