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Case Details

Case Code: BSTR514
Case Length: 10 Pages 
Period: 2011 - 2016   
Pub Date: 2017
Teaching Note: Available
Price:Rs.400
Organization :Dalian Wanda 
Industry :Real Estate, Movie show business and movie production business 
Countries : China, U.S.A  
Themes: -  
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Wanda: Flexing China's Soft Muscle

 

ABSTRACT

 
The Wanda Group or Dalian Wanda (Wanda), a Chinese multinational conglomerate, was founded in 1988 by Wang Jianlin (Wang), the richest man in China in 2016. The case discusses Wanda’s foray into the movie and entertainment business and its strategic acquisitions of cinema businesses and film studios across the globe. Such diversification served two purposes for the group. The first was China’s shift from an investment economy to a consumption economy. Wanda had preemptively decided to leverage on the rising per capita income of the Chinese, which would be channelized toward consumption. The second purpose served a greater cause of the nation: increasing its cultural influence across the globe. A greater stake in the movie value chain – right from production to distribution – meant greater exposure to Chinese content in the world. The case further describes the challenges and scrutiny the acquisitions have drawn.. .
 
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Issues

The case is structured to achieve the following teaching objectives:
  • Understand the diversification strategy adopted by Wanda.
  • Understand the probable consequences of such a strategy.
  • Debate whether such a strategy will enhance China’s soft power.
Contents
INTRODUCTION
WANDA GROUP
BUILDING A MEDIA GIANT
HOYTS
SOFT PROPOGANDA
EXHIBITS

Keywords

Diversification,Global Expansion,Dalian Wanda,Soft Power,Movie Industry,China,International Relations

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